Since Scott Walker’s win in the Governor recall election of Wisconsin, many Republicans have been declaring Mitt Romney’s victory in Wisconsin already. However, Walker warns that Romney will need to have a better platform if he is to win the hearts of Wisconsinites.

Walker’s recall election was held in the beginning of June and resulted in the only time in the nation’s history that a governor has survived a recall election. Many Republicans and Democrats have questioned the necessity of the recall. Additionally, many individuals from both sides of the aisle have claimed that Walker’s victory signifies the death of the political influence of unions.

Romney made a controversial statement shortly after the recall election stating:

“[Obama] wants another stimulus; he wants to hire more government workers. He says we need more firemen, more policemen, more teachers. Did he not get the message of Wisconsin? The American people did. It’s time for us to cut back on government and help the American people.”

The Democrats were quick to criticize Romney’s statement. R.T. Rybak, Vice-Chairman of the Democratic National Committee claimed this statement proved just how disconnected Romney is from the American middle class. “To suggest that police, firefighters, and teachers aren’t helping the American people and aren’t vital to our communities shows that he has no clue what’s going on in the real world.”

However, the Democrats were not the only ones criticizing Romney. Walker claimed that Romney misinterpreted the message of the recall election results on CBS’s “Face the Nation” with Bob Schieffer on June 10, 2012. Walker stated, “I think it’s slightly different…I think in our case what they wanted was people who are willing to take on the tough issues, not only here in Wisconsin but across the country.” Walker also agreed with Rybak, a Democrat, that the reforms in Wisconsin protected firefighters, police officers, and teachers; they were not the enemies

Walker warned Romney that he needs to be a reformer as well as a Republican and that Wisconsin will not necessarily vote for Mitt Romney unless he has a strong platform. Currently, Walker believes that Romney has been focusing too much at criticizing Obama and Romney’s own strategy and plans have suffered for it. Walker said, “I just hope he takes a page out of President Reagan’s playbook in 1980, where it was not only a referendum on the failed policies of President Carter at the time, it was also something where President Reagan laid out a clear plan.”

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Grand Rapids, U.S.A. - The 2012 presidential campaign will come down to which candidate has more charisma with swing voters – giving Barack Obama the edge he needs over Republican challenger Mitt Romney, says Mark Edward Taylor, author of the just-released Kindle book Charisma: Why Obama Will Beat Romney (Edenridge Press). “Voters who pick a candidate just before the election usually decide on the basis of likability, not issues,” says Taylor.

Taylor (Ph.D. Northwestern), also author of last year’s Branding Obamessiah: The Rise of an American Idol, says that although the Obama campaign has floundered in its initial candidate rebranding, Romney hasn’t been able to generate much magnetism, even after winning enough delegates to secure the Republican nomination.

“The race is coming down to dueling lackluster brands,” says Taylor.

“David Axelrod and company are resurrecting Obama as the compassionate community organizer. Hence all of Obama’s talk about economic fairness and his public support for gay marriage,” says Taylor.

“Romney’s campaign is branding him as a kind of missionary CEO who has been called to revive the economy,” explains Taylor. “But Romney personally doesn’t have the charisma to play the part. He’s too wooden, too seemingly artificial.” Taylor adds, “Romney doesn’t even come across as believing fully in himself.”

Taylor argues that in spite of Obama’s poor economic record, the Democratic president has the advantage of residual brand appeal from 2008. “All Obama has to do is revive enough of his charismatic brand appeal with swing voters in the days leading up to the election,” says Taylor. “If he does that successfully, just about everything else that happens between now and November will be irrelevant.”

Taylor, who closely studied the 2008 Obama campaign from his hometown of Chicago while teaching at Loyola University, says Romney’s only chance for victory is to overcome his uninspiring rhetorical style. “He’s got to stop stammering, speak more slowly and confidently, proclaim more regally what he actually believes, and imagine himself as president rather than someone’s kindly uncle who gets embarrassed when he says anything bad about anyone.”

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