Las Vegas, U.S.A. —  On November 5, Nanotech Entertainment announced it has completed its development of a new proprietary technology, NanoFlix3D.

NanoTech Media, the IPTV division of NanoTech Entertainment, is now offering content providers and publishers a unique set of tools for the creation of fully immersion 3D TV Channels and Smart TV apps. NanoFlix3D is now available on the Roku IPTV platform, and will be available on Samsung Smart TV, LG Smart TV as well as several other platforms.

NanoTech Media has the only fully immersive 3D user interface available on the Roku platform. The proprietary system provides users with a continuous 3D experience from the moment the channel is launched. Unlike other so called 3D channels, users don’t have to toggle their TV back and forth between 2D mode and 3D mode every time they use the menu to select 3D content for viewing.

“The NanoTech team is the only company to have solved the problem of providing a 3D user interface and menu system on the Roku Platform,” stated Jeff Foley, CEO of NanoTech. “NanoTech is committed to providing ground breaking technology. Our team has a rich history of innovation in every market that we have been in and continue to create state of the art solutions. We are excited to be the only company offering a solution that provides a continuous 3D experience.”

With 3D Television sales breaking records in 2012, NanoTech is poised as a market leader in providing its proprietary 3D TV technology. Foley concluded “Users want a smooth experience when viewing 3D content and by using NanoTech’s system, NanoFlix3D provides a seamless and unique experience.”

In the US, first-quarter volumes grew nearly 74% in units and 64% in revenue over last year’s, according to market research company, The NPD Group’s Retail Tracking Service. Ben Arnold, director of industry analysis for The NPD Group, cited his observations from NPD’s Survey where 14% of respondents interested in, or expecting to purchase, a flat-panel TV set in the next six months, say 3D is a “must-have” feature, and another 68% say [3D] is a “nice to have” feature. “3D has been a success for the TV market from a sales perspective,” Arnold elaborated. “In addition to movies and gaming, sports are essential to growing 3DTV ownership. Nearly six-in-10 sports fans are interested in watching games and matches in 3D.”

NanoTech will be licensing the NanoFlix 3D library for content publishers as well as providing turnkey 3D channel solutions for companies wishing to publish their content on the latest 3D Platforms.

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