Social Media Today dedicates itself to understanding and studying the complexity of new media in our societies. This innovative website, gathers professionals from all around the world, forming a comprehensive community on the dwelings of social networking, advertising, publicity and other subjects.

A recent article by Barry Hurd, a speaker on online business practices, gives insight on the top five questions business owners must ask to completely understand social media policies and how to work with them to their advantage. They often rely on traditional human resources tactics and forget that they too can manage their workers by using online channels.

Who owns it?  Hurd brings up the important question: if employees are authorized to post online during work hours or if they must do so as a part of their job, who truly owns the company’s social media policy? Owners should take into account that a laid-off employee can easily take a firm’s mailing list and all of its contacts, causing hundreds of dollars in damages.

One must make proactive decisions regarding online communication and the owner must make sure his or her is its leader and the head of a social channel hierarchy.

Do you have access to all your social accounts 24/7? This topic is also related to leadership and control. One must be in complete control of the communication hierarchy to ensure that there are no leaks and that all of the company’s assets are protected.

Have you identified mission critical paths? Hurd said that a vast array of processes for a social media policy need special supervision, and some have particularities that must be taken into account. Barry Hurd singles out sales, marketing, security breaches, employee/client privacy, investor relations, regulatory concerns, among others:

“Each of these communication processes have mission critical elements that are accelerated by social media usage. In many cases the most immediate requirement is the management of fast and effective communication for senior managers and executive leadership.

In the world of social media policy, many mid-management employees feel they are doing the ‘right thing’ and are unfortunately trying to make decisions in an area of business that they are acting blindly in.”

Are you monitoring your employees for rogue communications? What should you do when an employee disrespects you or a company client? This is a very delicate matter which must be settled using sensible criteria and one must be very careful of its consequences; they could potentially violate someone’s civil rights and liberties.

And finally: Does it influence hire/fire decisions? This question takes into consideration the legal requirements of firing someone based on a comment they made in a social communication channel.

One must take into account the legal precedents involved in such cases, and according to the National Labor Relations Board, ”Our review of cases found many specific policies alleged to be overbroad, including those that restrict discussion of wages, corrective actions and discharge of co-workers, employment investigations, and disparagement of the company or its management.”

They have “only just begun to address these many important issues, and it is, of course, hard to speculate as to how the Board will rule as these cases develop and whether those decisions will withstand judicial scrutiny. It is hoped that this survey can assist employers and counsel identify issues with which they should be aware as they grapple with the application of labor law to employee use of social media.”

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The importance of social media in Turkey has increased considerably in recent years, which in turn has led to a mounting interest in the phenomenon and its overall impact on the Turkish society. Sharing her opinions on the matter, Gulay Ozkan, a Turkish internet and mobile entrepreneur, suggests that the increasing popularity of social media is mainly to do with the large percentage of young people in the country’s current population.

Different types of social media, such as Facebook or Youtube, can indeed be very appealing to young people all over the world. Turkey is a country where 70 percent of the population is actually under 35 years of age, a fact that makes her explanation both valid and rational. “Social Media is a very hot topic at the moment as it brings freedom to a culture that traditionally is shy”, Gulay says.

She lays emphasis on the idea that social media offers free and open communication, which is perhaps the aspect that appeals the most to young Turkish users. Currently, the most popular social network in Turkey is Facebook. The popularity of the well-known networking website rose to such an extent that Turkey has now become the fourth largest nationality on Facebook in the world.

However, Twitter and personal blogs have also gained popularity recently. Turkey’s mobile penetration is larger than internet penetration, which is an immediate consequence of people’s using mobile phones to access their favorite social networks. Gulay also predicts that this trend will grow even more in the future.

Increasing internet censorship is still a problem in Turkey, a situation that has led to numerous protests organized by youth groups. Although some networks such as Youtube may still be banned there, the restriction does not seem to prevent young Turkish people from freely accessing it by using DNS switching and other proxy settings.

This can be interpreted as a sign that the population is ready and wishes to open up to the new form of communication. In fact, it has been this extensive use of social media which have allow Turkey to join the global community. Information spreads far easier and faster via different kinds of social media outlets than via traditional media or educational platforms.

The importance of social media also extends to Turkey’s public relations campaign. There are many instances when international public opinion on Turkey have been shaped and influenced through the use of social media, which should propel the country to engage more in the use of social media as a means of promoting its own image.

One such example is the case of Turkish Prime Minister Erdogan abruptly leaving a panel discussion on Gaza with Israeli president Shimon Peres in 2009. His gesture received a lot of media attention. At the time, hundreds of thousands visited Youtube to watch the video of the Prime Minister. Links of the video began to be circulated via Facebook, fan groups and other web applications were launched, all of them carrying the name of Erdogan.

The politicization of social media in Turkey is becoming more and more obvious. Many analysts recognize the role social media is starting to play in politics. “For the past two years, as the political environment has become more severe, the political weight of social media has increased,” Ozgur Uckan, a professor at Bilgi University, said in an interview discussing the relation between social media and politics in contemporary Turkey.

“Blogs on the one hand and social media on the other have begun transforming into a political agora, a forum space,” he added. However, the politicization of social media is seriously threatened by internet censorship. Besides Youtube, many other websites, such as Blogger, have also been banned in Turkey. This phenomenon has led to the foundation of groups such as “Don’t Touch My Blog”

Moreover, national protests have been organized in reaction to the government’s attempts to impose internet censorship. Such is the case of the national, multi-locational protests that took place on May 15 in response to legislation planned to impose filters on internet access.

“I think we will see more of these sorts of interactions in the future,” says Yaman Akdeniz, a law professor at Bilgi University, who also added that political parties themselves have begun using social media in their campaigns.
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Have you ever wondered if you are being watched when you use your social media or your mobile phone? The recent Retrevo Gadgetology study discovered that a lot of snooping and tracking goes on among people who know each other.

In other words, strangers are not the only people who collect personal information without your knowledge — also your intimates spy on you in secrecy. You would be surprised to know how regularly your parents, date or spouse read your emails or text messages or even track your comings and goings.

The study, which surveyed more than 1,000 online users, found that the percentage of spouses and parents who admit to digital snooping is significant and among romantic relationship – on the rise.

In the Retrevo Gadgetology study, more than a third of respondents, 33%, admitted that they have at least once checked their partner’s email or call history without his or her knowledge. The number for married couples is slightly more with 37% of married respondents admitting the same.

Parents, however, are the worst online snoopers. The number is highest among parents of teenagers with 60% snooping on their kids and possibly for good reason since 14% of those parents reported they found evidence that supported their concern.

Not only is snooping on emails, text messages and call history more common today but smart phones with built-in tracking technology make it easier for a suspicious partner or parent to secretly track their loved ones.

The majority of parents claim that they don’t have a problem with tracking their children’s location with a cell phone service or other device. Especially mothers are prone to snooping, accounting for 64% while fathers make up 53%.

Additionally, Retrevo researchers stated that when they looked at the data from their study conducted a year ago, they were surprised to learn that snooping had increased across the board. Overall, the number of people less than 25 years of age who check their boyfriend or girlfriend ’s personal digital correspondence rose from 38% last year to 47% this year.

Plus, women are more likely to admit to snooping than men.  For 2011, the number of women saying they check their partner’s phone-calls, emails, and text message without them knowing is 35%, whereas the percentage of men who do the same account for 30%.

Ultimately, while the government is busy crafting legislation to protect our privacy and prevent companies such as Apple and Google from tracking our online activities, the Retrevo Gadgetology study show that consumers may have just as much to fear from people they know.

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