Virginia, U.S.A. — After a year in incubation, Zoomph—a new social media engagements and analytic tool—launches at Wikimania 2012.

Zoomph allows users to engage their online audience by making it easy for them to display tweets and Facebook posts/comments on live event displays. The content is filtered to keep the conversation relevant and free of any potential spam all while analyzing the data collected in real time. Brands can now easily see who their top contributors are, their geolocation, and common themes. Analyzing who is saying what about their brand, users can react to this feedback faster and more effectively than before.

After streaming social media messages from the Euro2012 soccer championship and making widgets available for bars and fans to post, Zoomph will be turning its attention to another global event. The social media engagements and analytic tool will be officially launching at Wikimania 2012—the annual international conference of the Wikimedia community—on July 12. Wikimania is a forum for attendees to discuss free knowledge initiatives all over the world. Previously held in Germany, the USA, Taiwan, Egypt and Poland (to name a few locations) Wikimania makes its way back to the United States this year with Washington playing host.

Zoomph will be driving the event’s social media engagements by featuring tweets and Facebook comments with the hashtag #Wikimania2012 on screens throughout the event. To further spur the conversation, Zoomph’s question and answer feature will pull questions from the online community to answer during panel sessions.

Since its first event at the State Department, Zoomph and its partner, MetroStar Systems, Inc., have worked together to provide social media engagements and analytic to various organizations, websites and events. Its past projects include engaging runners and fans at the Marine Corps Marathon, assisting high-profile government officials like Secretary of State Hillary Clinton and Israel President Sharon Peres, launching Kuwait’s first national poetry contest, and debating the state of the environment at Rio in Brazil. “We hope to take Zoomph to retailers, restaurants, sports games, you name it. It’s a user-friendly product geared to brand managers, community managers and event planners. You don’t have to be a tech-geek to set it up and leverage the tool,” said Zoomph Product Owner Theresa Kattula.

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