Victor Cruz, of the Super Bowl champion New York Giants, cut the ribbon to officially open Mercedes-Benz Fashion Week at Lincoln Center on February 8.  Cruz was joined by Stephanie Winston-Wolkoff, Director of Fashion at Lincoln Center, Peter Levy, SVP and Managing Director at IMG Fashion, Sports Illustrated model Kate Upton, Naeem Khan, this season’s Mercedes-Benz Presents Designer, and Lisa Holladay, Manager of Brand Experience Marketing, Mercedes-Benz USA.   Mercedes-Benz Fashion Week is owned and operated by IMG Worldwide.

“It’s an honor to be here to help kick off Mercedes-Benz Fashion Week in New York,” said Cruz.  “It’s been quite an incredible week for the City—our Super Bowl win, the great homecoming parade yesterday, and now the beginning of Mercedes-Benz Fashion Week.  I’m very grateful to my fans that came out to support us yesterday and today and looking forward to checking out some shows this week.”

“Mercedes-Benz Fashion Week at Lincoln Center is internationally recognized as the premier industry event to showcase cutting-edge fashion,” said Stephanie Winston Wolkoff, Director, Fashion at Lincoln Center. “We’re excited to open our doors and show the world all the innovative new designs that will hit the runways this season.”

“IMG and Mercedes-Benz Fashion Week continue to put the world’s leading fashion designers and brands center stage in New York City the fashion capital of the world,” said Peter Levy, SVP and Managing Director, IMG Fashion Worldwide. “It’s great to have a huge star like Victor Cruz join us to launch the week and help us in welcoming all our guests.  As New Yorkers we’re tremendously proud of the Giants’ Super Bowl victory and can’t wait to see Victor sitting front row at some shows this week.”

“I was incredibly honored to help Victor kick off Mercedes-Benz Fashion Week today and celebrate his and his team’s incredible success on Sunday,” said Naeem Khan, this season’s Mercedes-Benz Presents designer.  “I’m very excited to present my collection this season and this is a great way to get it all underway.”

“It’s such an honor to be here at the opening of Mercedes-Benz Fashion Week,” said Kate Upton. “Fashion Week in New York is such an iconic event; it’s great to be a part of it.”

“Mercedes-Benz Fashion Week is always exciting and having Victor here along with our Presents Designer Naeem Khan to get things underway is a special moment,” said Lisa Holladay, Manager of Brand Experience Marketing at Mercedes-Benz USA.   “The month of February is a ball of energy for the Big Apple and that continues as we kick off the fashion festivities at Lincoln Center and the start of Mercedes-Benz Fashion Week.”

Mercedes-Benz Fashion Week is New York’s largest media event, welcoming designers, celebrities, industry experts, models and the world’s fashion elite to Lincoln Center each September and February to see what’s in store for the next fashion season.

Designers featured this season include Nicholas K, BCBG MAX AZRIA, Kaelen, Richard Chai, Honor, Tadashi Shoji, Candela, Chadwick Bell, Joseph Abboud, PARKCHOONMOO, The Greenshows – Collection Previews, Concept Korea, General Idea, Rebecca Taylor, Brandon Sun, Rebecca Minkoff, Tommy Hilfiger Men’s, Nicole Miller, Katya Leonovich, Charlotte Ronson, Academy of Art University, Popluxe, Ruffian, Lacoste, Porter Grey, Jill Stuart, Son Jung Wan,Mara Hoffman, Rafael Cennamo, Herve Leger by Max Azria, Vantan Tokyo, Tibi, Monique Lhuillier, L.A.M.B.,

Venexiana, Lorena Sarbu, Lela Rose, Derek Lam, DKNY, Tracy Reese, Joy Cioci, Custo Barcelona, Diane von Furstenberg, Falguni & Shane Peacock, Y-3, Carmen Marc Valvo, Mathieu Mirano,Timo Weiland, Jenny Packham, Negarin, Carolina Herrera, Carlos Miele, Zang Toi, Emilio Cavallini, Donna Karan New York, Reem Acra, Yeohlee, Bibhu Mohapatra, Betsey Johnson, Leather Japan 2012, Prete & Bruno, Norisol Ferrari, Tory Burch,

J.Crew, Badgley Mischka, Vera Wang, Diesel Black Gold, Fotini,Naeem Khan, Dennis Basso, Pamella Roland, Haus Alkire, Narciso Rodriguez, EMERSON, Whitney Eve, Michael Kors, Rochambeau, Nanette Lepore, Ports 1961, Joanna Mastroianni, J. Mendel, Levi’s, Suzanne Rae, Milly by Michelle Smith, Farah Angsana, Anna Sui, Nomia, Vivienne Tam, b michael America, Ralph Lauren and Calvin Klein Collection.

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The New York Giants held their Superbowl celebrating parade on Tuesday after their victory over the New England Patriots on Super Bowl Sunday. The team took the Lombardi Trophy back to New York to share the experience with the fans after a ‘come from behind’ drive orchestrated by Eli Manning and their high powered offense.

After a miraculous catch by wide receiver Mario Manningham, Manning marched down the field, capping off a nine play, 88 yard drive with Ahmad Bradshaw rushing the touchdown. The New York Giants paraded through Manhattan receiving the key to the city and finishing off a memorable day with a pep rally at Met Life Stadium.

One of the most unforgettable experiences any sports fan can have is seeing their team in a parade like this. People were chanting, “Let’s go Giants!” as the head float, carrying Eli Manning, defensive end Justin Tuck and members of the coaching staff rolled on by. Fans were throwing footballs for the players to autograph and the players would throw them right back.

Coughlin, who received a phone call from President Obama on his way to the parade, said, “All things are possible for those who believe. We always believed, we always knew we could get here.”

The celebration started at 11 a.m. and continued all day with a ceremony at City Hall followed by a ceremony at Met Life Stadium. Players were leading the fans in with an “I gotta ring!” chant which was led by running back Andre Brown and continued throughout the day. Former Giants Super Bowl winner Michael Strahan helped present each Giant player a key to the city alongside Mayor Michael Bloomberg. Victor Cruz even made his signature move after receiving his key and salsa’d on stage.

Players went on to comment on the experience of celebrating their victory with the fans. Punter Steve Weatherford was quoted for saying, “It’s unbelievable, celebrating this is front of the greatest fans in the world.”

Eli even made the joke, “We needed to lose four in a row,” saying that it wasn’t tough enough. He went on to say that Coughlin reiterated, “Make it tough just make it possible.” You can say the Giants did that. Starting the season 6-2 and then losing four straight is definitely a way to make it tougher.

The Giants became the first 9-7 team to ever win a Super Bowl. Entering week 16, the Giants were 7-7 and wound up winning the last six games to reach the goal that every NFL player strives for; the Lombardi Trophy.

The Giants had a record setting eight fourth-quarter comeback victories this season, including one in the Super Bowl; so you can see why President Obama complemented Coughlin and the Giants with words like, “finishing” and “being resilient.”

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Dial Global has announced that 23.1 million people tuned in to hear the radio broadcast of Super Bowl XLVI on Sunday, February 5, 2012 featuring the New York Giants and the New England Patriots. Dial Global commissioned the study from  Edison Research, designed to accurately measure the number of people that tuned in to hear Super Bowl XLVI broadcasts and make this information available within two days of the event’s conclusion.

The survey found that listeners accessed the live broadcast in multiple listening environments, including the home, while driving, at work and other locations, on over 680 stations nationwide.

The national survey was conducted via live telephone interviews on February 6, 2012, following the Giants 21-17 victory over the Patriots. The game, which wasn’t decided until the final play, marked the second time in four years that the Giants topped the Patriots in the Super Bowl.

“We are again excited, but not surprised, to see that our research findings highlight the strength of the Dial Global brand and the ongoing demand for radio broadcast coverage of live sporting events,” said David Landau, Co-President CEO of Dial Global. “Dial Global is committed to showcasing the value of our content and exemplifying our commitment to being the most innovative, service focused company in the industry while supporting our affiliates and advertisers.”

Broadcasting nearly 100 NFL games, exclusive NFL primetime games, the Playoffs and the Super Bowl, Dial Global commissioned the Super Bowl study following the results of their initial research during the Baltimore Ravens vs. New England Patriots (AFC Championship) and New York Giants vs. San FranciscoForty-Niners (NFC Championship) games on Sunday, January 22, 2012, which found that 22.9 million Americans listened to radio broadcast coverage of these two live NFL events.

“Given the popularity of The Super Bowl as ‘television’s ultimate event’ where people actually look forward to the commercials and the halftime show, the number of radio listeners may come as a surprise to those who are not familiar with the significant reach of broadcast radio. We are excited that our ongoing research continues to highlight the power of radio,” said Larry Rosin, Edison President.

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The 46th Super Bowl will take place in Lucas Oil Stadium in Indianapolis on Sunday, February 5, 2012. Kickoff is scheduled for 6:30 PM EST (7:30 AM Beijing time, February 6). The AFC Champion New England Patriots and NFC Champion New York Giants will battle for the Lombardi Trophy.

While 164 million US audiences watched Super Bowl XLV live on NBC last year, watching live broadcasting of the Super Bowl in China is yet a luxury until this year, after NFL entered a partnership with PPTV for online live broadcasting in China.

PPTV is set to be the first and the only Chinese online TV media officially invited by the NFL to enter into the media studio of Lucas Oil Stadium. It is also the only online TV on the list of live broadcasters for the Super Bowl. With the coverage Super Bowl XLVI, it is no doubt that the leading position of PPTV in online live sports broadcasting would be reinforced.

As a new comprehensive online TV media that becomes famous for its live sports broadcasting, PPTV Online TV demonstrates its edge in front-line live coverage this time with its rich experience in the field of live broadcasting. PPTV has the most experienced online live broadcasting operation team and technical platform in China.

Mr. Huang Jianxiang, the most renowned Chinese sports commentator, together with Mr. Dong Li, a famous sports TV host, will comment the game live on the spot. PPTV will start broadcasting programs of Super Bowl XLVI from 7 AM Beijing time on February 6 ^th and the review of the competition between the two teams of the final in 2008.

Simultaneously, the audiences can watch the commentary Huang Jianxiang and Dong Li from US and feel the enthusiasm of the American fans directly. Coincidentally, both Huang Jianxiang and Dong Li had witnessed Super Bowl XLII in Phoenix in 2008, when the Giants ended New England’s bid for a perfect season with a 17-14 upset victory.

It is believed that the two commentators would deliver a lot of flavor about the match to PPTV’s audience through their comments. In addition, NBC announced that the Super Bowl will be broadcasted live through online media for the first time throughout the history. Mobile users of Verizon can also watch the live broadcasting on their handsets.

Nevertheless, PPTV will carry out the live broadcasting through its entire platforms including its web page, PC client, iMAC client, Android app, iPhone App, iPad App and WP 7 client. PPTV provides the Chinese fans with the opportunity to get in touch with overseas top sports game.

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The Super Bowl is no ordinary game: it’s an American holiday.  Verizon, the official wireless service provider of the NFL, is making sure Verizon Wireless customers are part of the excitement during Super Bowl XLVI with NFL Mobile. This year marks the first time the Super Bowl will be streamed live to select mobile devices, providing fans with an unprecedented viewing experience.

With NFL Mobile’s game day coverage, fans can catch all the action on their smartphones. Prior to the game, customers can use NFL Mobile to keep up-to-date with breaking news, highlights, video on demand and live NFL Network coverage.

Verizon at The Big Game
With the New York Giants and the New England Patriots ready to square off on Feb. 5, the company has enhanced its network at more than 30 venues in Indianapolis, including major hotels and all of the facilities where the game and related events will take place.

The NFL Experience, which features Verizon’s Training Ground Experience on game day, and the Super Bowl XLVI Village give visitors a chance to test their athletic skills, both mentally and physically. Fans will also get the opportunity to meet, take photos with and get autographs from professional football legends. The NFL Experience is the ultimate experience for football fans in Indianapolis.

To kick off Super Bowl XLVI weekend, Verizon will participate in the 13th annual Super Bowl Gospel Celebration (SBGC) on Friday, Feb. 3, an NFL sanctioned event, where legendary NFL Pro Bowl players, Super Bowl Champions and MVPs come together on one stage with Grammy Award-winning artists, A-list entertainers and special guests.

Salvation and Deliverance Church Choir, the winner of Verizon’s 2011 “How Sweet the Sound” national choir competition, will perform during the 2012 SBGC taking place at Butler University in Indianapolis. HopeLine from Verizon will also make a donation to a local domestic violence agency to help the organization increase awareness of domestic violence and further prevention efforts.

For more information about NFL Mobile, including how to purchase the application and a list of compatible devices, visit www.verizonwireless.com/nfl. Data charges may apply for download and use of the app. For more information on Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.

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With Super Bowl XLVI right around the corner, most fans are getting geared up for the game that will pit the New England Patriots against the New York Giants. However, a particularly large number of watchers are more excited for the Super Bowl commercials than the football game. This year’s line-up of commercials hosts a plethora of funny advertisements, not to mention several hard-hitting trailers for spring and summer blockbusters.

Joss Whedon’s ‘The Avengers’ is first on the list as it is quite possibly the most highly anticipated superhero movie of the year, next to Christopher Nolan’s ‘The Dark Knight Rises’. ‘The Avengers’ combines nearly all of Marvel studios’ superheroes—Captain America, Thor, Iron Man, The Incredible Hulk, Hawkeye, and Black Widow—into one film to face a dire threat by the likes of Loki and other villains that have yet to be revealed. Marvel released a 17-second peek of the Super Bowl TV spot on Youtube on January 31, and it has already accumulated more than one million views. ‘The Avengers’ is soaring into theaters May 4, 2012.

Not far behind ‘The Avengers’ is Jon M. Chu’s ‘G.I. Joe: Retaliation’, thanks to a successful Twitter campaign from its new star Dwayne ‘The Rock’ Johnson. The sequel features vast improvements from its lukewarm, semi-faithful predecessor, including Bruce Willis as the titular Joe and a darker tone overall. ‘G.I. Joe: Retaliation’ explodes into theaters June 29, 2012.

Disney throws its magical hat in the ring with ‘John Carter’, an adaptation of Edgar Rice Burroughs’ ‘Barsoom’ series about a former Confederate captain transported to Mars right in the middle of an alien conflict. Disney hopes to generate public interest in the film as it approaches its March 9, 2012 release date.

Alongside ‘John Carter’ in the adaptation department is ‘The Hunger Games’, based on the novels by Suzanne Collins. The wildly successful series about a teenage girl and boy in a post-apocalyptic world forced into a televised battle by their oppressive government will be in theaters March 23, 2012.

Sasha Baron Cohen’s next comedy, ‘The Dictator’, a “mockumentary” and parody of Iraqi dictator Saddam Hussein, also heads for a Super Bowl spot, hoping to tickle the funny bones of his fans. Like ‘Borat’ (2006) and ‘Bruno’ (2009), the film promises outrageous interviews, offensive humor, and plenty of jokes to keep its audience happy. ‘The Dictator’ is slated for release May 11, 2012.

Surprisingly, two other superhero titans, ‘The Dark Knight Rises’ and Sony’s ‘The Amazing Spider-Man,’ are staying out of the Super Bowl trailer game. However, there is a large difference between the two films as ‘The Dark Knight Rises’ made a huge splash in 2011 as a trailer in front of Brad Bird’s ‘Mission Impossible: Ghost Protocol’, while ‘The Amazing Spider-Man’ has not been seen since San Diego Comic Con 2011 this past July. If Sony wants the public to embrace the Spider-Man reboot by its release date, July 3, 2012, it had better have a stellar marketing plan to compensate for missing one of the most-watched television events of the year.

As the final days count down, fans can eagerly speculate about which trailer will win the coveted title of Most Talked About Trailer once the game is over. Like Super Bowl XLVI itself, the competition will be brutal, merciless, and winner-take-all.

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