Things are starting to look dim for Republican candidates Newt Gingrich, Ron Paul and Rick Santorum as Super Tuesday’s results revealed that Mitt Romney is definitively the front runner for the GOP spot for the election this coming November. But the real question is whether he will be able to beat out President Barack Obama for the presidential term of 2012 to 2016.

Romney was victorious in six of the ten states on Tuesday including Massachusetts, Ohio, Virginia, Alaska, Idaho and Vermont. Santorum followed with three wins in the states of North Dakota, Oklahoma and Tennessee. Gingrich trailed with only one win in Georgia and Ron Paul still has not won a single state’s primary or caucus.

Romney, the former governor of Massachusetts, easily won the state’s vote with a turnout of approximately 72% voters in his favor. Surprisingly though, only about 20% of all registered Republican and Independent voters showed up to the polls to cast their ballots on Tuesday, according to Brian McNiff, who is the spokesman for Secretary of State William Galvin. This is a significant drop from all presidential primaries in 2008 where about 45% of registered voters cast their ballots for both the Democratic and Republican parties.

Massachusetts State Representative George Peterson is positive that there will be a much higher turn out for the general election in November. Peterson stated, “People feel very strongly about this race and they are not happy where this country is headed.” Peterson also added that he sees, “a 60% percent turnout in the presidential race, and having Romney and Senator Brown on the ballot will be extremely helpful to all Republicans in the Legislature.”

In order for any presidential candidate to make it to November, one thing is important above all: Monday. And Romney has that. Massachusetts Party Chairman John Walsh claims that over the past seven years, Romney and his supporters have spent over $200 million in order for Romney to receive the Republican Party’s nomination. While Romney might have the money to get there, it’s going to be hard for the people of the state of Massachusetts to forget that the state ranked third lowest in the country as job creation and manufacturing declined over twice the national average during the time that Romney served as Governor there.

Despite Romney’s wins, none of the other Republican candidates have dropped out of the race — yet. The next state Romney must tackle is Kansas on Sunday and then Mississippi and Alabama on Tuesday. However, strategists believe that Santorum has a good chance of winning those states because he has strong supporters there. Santorum could be the only thing standing in the way of Romney being the Republican candidate for the presidency. Based on polls, Santorum is favored by those making less than $100,000 a year, non-graduates, independents, and people under the age of 65.

In the long run, Romney is looking to be the Republican nominee up against current President Obama in November, but before then, it looks as if he is going to have to beat out his Republican rivals. For Romney, it could be a long and drawn-out race until April, when the states of Maryland, Delaware, and Connecticut get to vote, as well as the District of Columbia. At that time, things will be much clearer as to who will go up against Obama in November.

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Super Tuesday, which stands as a litmus test for candidates’ prospective national electability, is the day when ten states hold their Republican primaries. A new infographic from consumer research firm Scarborough reveals insights into American adults who are registered to vote, self-identify as Republican and “always” vote in elections. These Republican Voters make up more than one-quarter (28%) of the American adult population and they are a key piece of the GOP voter block.

Scarborough’s Super Tuesday infographic reveals that Republican Voters are 34% more likely than all Americans to listen to news/talk/information radio formats, 10% more likely to read the Sports section of the newspaper and 26% more likely than all Americans to watch Religious television programs.

Though other formats might be more widely listened to, read or watched, the aforementioned media types draw the interest of the highest concentration of Republican Voters. By pinpointing Republican Voters’ media consumption, marketers can tailor their campaigns to situate themselves in the minds of this target demographic.

Republican Voters are 60% more likely than all Americans to contribute to a political organization and 42% more likely to contribute to a religious one. The environmentally-friendly activities that are popular with Republican Voters are recycling glass, paper, plastic (67%) and electronics (33%), as well as purchasing locally grown food (32%).

By identifying how Republican Voters can be reached and revealing activities and organizations that matter most to them candidates and their teams can plan grassroots campaigns with optimal reach and efficiency in the areas and mediums that best capture the Republican Voters’ attention.

The top local markets for American adults who self-identify as Republican, that fall within the states that are holding Super Tuesday primaries, are Tulsa (31%), Oklahoma City (30%) and Cincinnati (27%). Once Super Tuesday concludes and an official Republican frontrunner is clear, the rest of the top Republican markets will be back in the spotlight as the election year continues. Overall, the top local markets for Republicans are Harrisburg, PA (34%); Tulsa, OK (31%); and Salt Lake City (31%).

More information on Republican Voters can be found in the infographic issued by Scarborough and is available for download at www.Scarborough.com/FreeStudies.php

Continue the dialogue with Scarborough over Twitter by reaching out to @ScarboroughInfo using hashtag #SuperTuesday and be sure to visit it on Facebook at Facebook.com/ScarboroughResearch.

To obtain additional reports regarding American behavior by political affiliation, please contact Brad Sherer, Manager of Stat Shop Services, at brad.sherer@scarborough.com.

This data is from Scarborough USA+, Release 2 2011. Scarborough measures 210,000 adults aged 18+ annually across a wide variety of media, lifestyle, shopping and demographic categories.

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It’s Mitt Romney. No, it’s Rick Santorum. No it’s Newt Gingrich, or Ron Paul. Who really is the front-runner most likely to be the GOP candidate for the U.S. Election for 2012?

Current Republican front-runner Mitt Romney continues to target Obama about his views and promises of what is to come for the United States if the Republicans take office. Romney has been reflecting on all the things Obama didn’t do or did wrong for the U.S. since his election in 2008.

In the same vein, Texas Republican Congressman Ron Paul has been knocking on his Republican rivals. Paul has been ridiculing Santorum and Romney, calling Romney a “flip-flopper” in an advertisement. Former U.S. House Speaker Newt Gingrich is doing the same by speaking poorly of his Republican rivals and President Obama equally, by saying, “They all have poor visions for our country.” But some would argue that ridiculing and criticizing Republican Rivals and President Obama is not the way to win over Republican voters. Former Senator Rick Santorum is one of them.

Santorum is taking a very different approach in his appearances, reminding Americans that we should focus on ideas, and “not attack Obama,” while he was campaigning in Georgia. Santorum made a statement, saying how in the past, “one candidate has been able to win the race, by serially destroying their opponent.” He continued that, “it is not a winning formula in the general election. A winning formula is having better ideas and motivating the Republican Party.”

Ron Paul is currently the only Republican candidate yet to win a single primary or caucus. He is hopeful to win over the state of Washington and has publicly announced that he will remain in the race until this year’s Republican Convention.

So far, Romney has won six states with Santorum following second winning four states, as Gingrich trails behind with one. Although Paul is hopeful to win Washington, his chances of winning are about 16% according to a survey taken by the Public Policy Polling. He is expecting that young adults and independents, who have seemed to gravitate toward Paul, will increase his odds of winning what would be his first victory.

As ‘Super Tuesday’ approaches, Republican candidates are making as many appearances as possible to win the primaries and caucuses where Americans will vote in ten states. Primaries will be held in seven states including Georgia, Massachusetts, Ohio, Oklahoma, Tennessee, Vermont and Virginia. Caucuses will be held in Alaska, Idaho and North Dakota.

Considering those states comprise one-fifth of the country’s states, this day could be a huge turning point that could change everything for the Republican candidates toward their race to the presidency.

Image Courtesy of Gage Skidmore (uploaded by JaumeBG) (Flickr) [CC-BY-SA-2.0], via Wikimedia Commons

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