After his epic play in Super Bowl XLVI leading his team to a come-from-behind 21-17 victory over the New England Patriots, what is New York Giants quarterback Eli Manning going to do next? In the celebratory moments after his team captured the National Football League championship Sunday night in Indianapolis, Manning stood in front of a TV camera and shouted five words that have become ingrained in Super Bowl victory celebrations:

“I’m going to Disney World!”

Manning’s pronouncement, part of the production for one of TV’s most enduring and iconic Super Bowl commercials, was captured seconds after the final whistle. Manning – named the game’s MVP — completed 30 of 40 passes and amassed 296 yards, including his trademark fourth-quarter heroics, leading the Giants to the winning score.

Manning’s stellar performance was crucial in Sunday’s game and earned him a second “I’m going to Disney World!” accolade. In 2008, Manning was treated to a hero’s welcome at Disney after leading the Giants to an upset win over the Patriots, 17-14, in Super Bowl XLII. He becomes the first Giants quarterback to win two Super Bowls.

On Monday (Feb. 6), Manning is scheduled to go to the place where millions of vacationers make memories celebrating their own personal milestone moments – Walt Disney World Resort near Orlando, Fla. Manning will be joined in the Magic Kingdom by NFL Youth football players, who will participate with the Giants star in the Super Bowl celebration near Main Street, U.S.A.

This latest commercial is the 45th in a series that began in 1987 following Super Bowl XXI. The first “I’m going to Disney World” commercial, featuring Giants quarterback Phil Simms, was regarded as a groundbreaking concept – a produced national commercial involving a current event, airing on major networks within hours of its conclusion.

Manning again joins a lineup of people from sports and beyond who have celebrated milestone accomplishments in “I’m Going to Disney World” commercials.

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Dial Global has announced that 23.1 million people tuned in to hear the radio broadcast of Super Bowl XLVI on Sunday, February 5, 2012 featuring the New York Giants and the New England Patriots. Dial Global commissioned the study from  Edison Research, designed to accurately measure the number of people that tuned in to hear Super Bowl XLVI broadcasts and make this information available within two days of the event’s conclusion.

The survey found that listeners accessed the live broadcast in multiple listening environments, including the home, while driving, at work and other locations, on over 680 stations nationwide.

The national survey was conducted via live telephone interviews on February 6, 2012, following the Giants 21-17 victory over the Patriots. The game, which wasn’t decided until the final play, marked the second time in four years that the Giants topped the Patriots in the Super Bowl.

“We are again excited, but not surprised, to see that our research findings highlight the strength of the Dial Global brand and the ongoing demand for radio broadcast coverage of live sporting events,” said David Landau, Co-President CEO of Dial Global. “Dial Global is committed to showcasing the value of our content and exemplifying our commitment to being the most innovative, service focused company in the industry while supporting our affiliates and advertisers.”

Broadcasting nearly 100 NFL games, exclusive NFL primetime games, the Playoffs and the Super Bowl, Dial Global commissioned the Super Bowl study following the results of their initial research during the Baltimore Ravens vs. New England Patriots (AFC Championship) and New York Giants vs. San FranciscoForty-Niners (NFC Championship) games on Sunday, January 22, 2012, which found that 22.9 million Americans listened to radio broadcast coverage of these two live NFL events.

“Given the popularity of The Super Bowl as ‘television’s ultimate event’ where people actually look forward to the commercials and the halftime show, the number of radio listeners may come as a surprise to those who are not familiar with the significant reach of broadcast radio. We are excited that our ongoing research continues to highlight the power of radio,” said Larry Rosin, Edison President.

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Audi’s :60 TV spot set to air in the first break after kick-off of Super Bowl XLVI is now live on the brand’s YouTube channel. The cinematic spot – which features a vampire theme and the new 2013 Audi S7 with the brand’s signature LED headlight technology – has been pieced together by Facebook users who cracked the commercial with Audi’s social media contest called ‘Race the Light.’

Through ‘Race the Light,” Audi released its upcoming ad as a 60-piece puzzle for fans to solve and share. Audi’s signature LED headlights take center stage in the spot.  The all new 2013 Audi S7 arrives at a vampire party in the woods and brings with it an unexpected surprise.

“In the spot, Audi LEDs – which at 5,500 Kelvin produce the closest recreation of daylight available – put an end to the vampire party, and perhaps, to the greater vampire trend in pop culture,” said Scott Keogh, Chief Marketing Officer, Audi of America.

The vampire trend exploded onto the pop culture scene over a decade ago, with over a dozen television shows and over 24 movies launched in recent years, as well as countless books, video games and even vampire-themed cruises.

“Given the power of the Super Bowl platform, we wanted to create an entertaining spot that clearly focused on our LED headlights — one of our key product attributes – while also sparking conversation about whether or not it’s time for us to move on from the omnipresent vampire trend into something new and even more exciting,” Keogh added.

The advertisement features the song “The Killing Moon” by Echo & The Bunnymen and was created bySan Francisco-based Venables Bell & Partners. Audi also released a cinematic trailer on YouTube that looks back at Audi’s Super Bowl spots from the past four years and features footage from this year’s commercial.

Last year, Audi’s adventurous “Release the Hounds” spot featured the new Audi A8 flagship sedan, a cameo by legendary musician Kenny G, and was a parody of individuals attempting to escape from the confines of old luxury as portrayed in a luxury prison. In 2010, Audi’s Super Bowl ad showcased a soundtrack created by rock legends Cheap Trick and featured the A3 TDI “Green Car of the Year” clean diesel vehicle, showing how easy being green can be.

The brand’s 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the message that luxury is evolving. In 2008, the brand’s first Super Bowl spot delivered a parody of the movie “The Godfather,” signaling that Audi was ready to take on the perceived luxury leaders.

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