The Marvel ReEvolution is here—and comics will never be the same. The future of comic book publishing was unveiled on Monday to the raucous crowd at SXSW Interactive’ s ScreenBurn Arcade courtesy of industry superstars Axel Alonso (Editor  in Chief, Marvel Comics), Peter Phillips (SVP/GM, Marvel Digital Media) and Jeph Loeb (Head of Marvel Television) during the historic Marvel: House of Ideas panel.

An industry first, the Marvel ReEvolution seamlessly brings the worlds of print and digital media together for a comics experience like no other. The first two elements of this exciting new initiative were revealed as Marvel Infinite Comics, a new comic book format, and Marvel AR, the first major augmented reality app from a comics company. And fans will not have to wait long to get in on the action as they will both be released with the hotly-anticipated Avengers X-Men #1 on April 4, when the two biggest Super Heroes teams in the world go to war.

“Marvel’s always led graphic fiction industry in digital media innovation and the Marvel ReEvolution is a quantum leap into the future of publishing,” said Dan Buckley. Publisher & President of the Print, Animation & Digital Divisions, Marvel Worldwide, Inc.

“We see print and digital product as complementary, not competitive—so we’ve made sure that not only do we have new digital content but also digital products that enhance the printed page. The release of Avengers VS X-Men #1, the biggest story we’ve ever told, is the activation point for the re-evolution of comics as a whole.”

Marvel Infinite Comics represent a new form of comic book storytelling, using tablets and smartphones as a new canvas for storytelling, taking advantage of modern technology while staying true to medium’s greatest strengths.

The first comic released in this format will be Avengers VS X-Men #1 Infinite, from acclaimed creators Mark Waid and Stuart Immonen and available on April 4 for purchase on the Marvel Comics app, free with the redemption of the code found in print copies of Avengers VS X-Men #1 or included with the purchase of the digital version.

“We call these Marvel Infinite Comics because the storytelling possibilities are, frankly, infinite. Writers and artists now have a whole host of new tools at their disposal to redefine the comic book medium,” said Alonso.

“Current tablets and smartphones, along with comiXology’s Guided View technology, allow us to develop new, full length stories for a different medium that are very much truly comics—but experienced by readers in a way no other major company has ever executed.”

The Marvel AR app, powered by Aurasma, will be released in April for iOS and Android devices. By opening this app and scanning select Marvel products featuring the Marvel AR logo, you’ll unlock exclusive content starring the world’s most popular Super Heroes — including Iron Man, Thor, Captain America, Spider-Man, Wolverine, Hulk and many others! Go behind the scenes of your favorite comics, see new footage, hear from creators, catch yourself up on past events and more.

“Marvel AR is a perfect example of how digital innovation not only gives added value to print comics, but also brings a delivers an entirely new reading experience,” explained Phillips. “Now fans will have access to more behind-the-scenes material from their favorite Marvel products than ever before—and it’s all absolutely free.”

Check out www.marvel.com for more information on the Marvel ReEvolution and stay tuned for exciting developments as the comic industry changes forever.

The article Marvel ReEvolution: Future of Comic Book Publishing is Here appeared first on The Toonari Post - News, Powered by the People!.

This Spring, Marvel Entertainment takes Austin, Texas by storm in its inaugural appearance at the South By Southwest Interactive Festival with the Marvel: Digital House of Ideas panel at SXSW ScreenBurn.

In this historic event on Sunday, March 11 at 1pm on the IGN stage at the Palmer Events Center, Axel Alonso (Marvel Comics Editor in Chief), Jeph Loeb (Head of Marvel Television) and Peter Phillips (SVP & GM, Marvel Digital Media Group) unveil Marvel’s bold new multimedia plans that includes the premiere of Marvel’s revolutionary new ways to read comics.

Not only does this mark the first major appearance by a comic book publisher in SXSW history, but Marvel is coming armed with the big news—and exclusive animation footage—that can’t be missed by any fan in attendance. Best of all, this event is free and open to the public, so everyone can be on hand to see Marvel’s newest innovations.

“Marvel’s always been the industry leader in graphic fiction & digital media and with the announcements we’ve planned, we couldn’t have picked a more appropriate show than SXSW,” said Dan Buckley. Publisher & President of the Print, Animation & Digital Divisions, Marvel Worldwide, Inc. “We’re big believers that both print and digital can work hand-in-hand to bring more readers to comics than ever before—and if you’re at SXSW Interactive you’ll be the first to see just how we’re going to do that.”

Since the launch of Marvel Digital Comics Unlimited in 2007, the first major digital comics program in comics history, Marvel has been on the forefront of digital comics publishing with innovations such as the landmark Marvel Comics app in 2010. Since then, Marvel has expanded its digital comics offerings to numerous platforms, while also becoming the first comics company to offer free digital copies with select print issues and comic shop coupons with the purchase of a digital comic.

“We are very excited to have Marvel on board for the ScreenBurn portion of the 2012 SXSW Interactive Festival,” said Hugh Forrest, Director of SXSW Interactive. “The presence of this industry leader is another indicator of the growth and maturation of the event. Marvel’s addition to the SXSW lineup will add even more flavor to the mix of creative energy that fills Austin in March.”

After the Marvel: Digital House of Ideas panel concludes, fans in attendance will receive a limited edition lithograph (while supplies last) and a chance to have it signed by Alonso & Loeb in a special Marvel signing session.

“Marvel’s fans are the best in the world—bar none—and I’m excited to meet more of them at SXSW” said Alonso. “We have exciting new plans that you’ll see implemented with the release of Avengers VS X-Men #1 that’ll take the biggest comics event in history and make it even bigger!”

Stay tuned to www.marvel.com and www.sxswscreenburn.com for more details on the Marvel: Digital House of Ideas panel and Marvel’s plans for SXSW.

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