New York, U.S.A. - Two things immediately come to mind this time of year – baseball and iced coffee. Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, has all your bases covered this summer season. New York Mets Manager Terry Collins and New York Yankees Manager Joe Girardi will be featured in a two month campaign in the New York Metro area to promote Dunkin’ Donuts Caramel, Mocha and the new Mocha Almond Iced Coffee flavors.

Dunkin’ Donuts will showcase both managers through a multi-tiered promotional campaign. Collins and Girardi will be featured in the television and radio campaign, “Fuels Any Series,” which will spotlight the friendly rivalry between both managers, with Collins promoting Mocha Iced Coffee and Girardi promoting Caramel Iced Coffee.

Additionally, the managers’ likeness will be prominently displayed in Dunkin’ Donuts restaurants throughout the New York Metro area, including store standees, door decals and in-store POP. The “Fuels Any Series” campaign will also be leveraged through Dunkin’ Donuts’ various social media channels during the promotion.

“It is an honor for Dunkin’ Donuts to partner with both Terry Collins and Joe Girardi for this exciting promotion. Dunkin’ Donuts has a long standing relationship with both the Yankees and Mets and this partnership will be a fantastic way to highlight Dunkin’ Donuts’ leadership in the iced coffee category,” saidRuss Romeo, Field Marketing Director for Dunkin’ Brands in the Mid-Atlantic Region. “Whether you are a Yankees fan or a Mets fan, Dunkin’ Donuts is sure to fuel your summer!”

Collins was named the 20th manager in Mets history on November 23, 2010 and has led the Mets to a 31-25 record this season. He first joined the Mets in 2010 as a Minor League Field Coordinator overseeing all on-field aspects of the Mets’ Minor League Spring Training, mini camps and Fall Instructional League. Collins previously spent six years as a major-league manager leading the Anaheim Angels and Houston Astros to winning records and second place finishes.

Girardi became manager of the Yankees in 2008, and led the team to their 27th World Championship in 2009. Girardi led the Yankees to the post-season the past three years, and currently has the Yankees near the top of the American League East with a 30-24 record. During his playing career, Girardi spent 15 seasons as a catcher in the big leagues, winning three World Championships with the Yankees (1996, 1998 and 1999).

Dunkin’ Donuts has been at the forefront in developing an innovative process for brewing iced coffee, which has set the standard for the industry. The unique process, called double brewing, uses twice the amount of coffee when making the beverage to achieve consistent flavor and freshness that are never compromised at the expense of serving it cold. The result is a smooth, rich taste sensation–iced coffee that is never bitter or watered down.

Image Courtesy  of  jason aron / Shutterstock.com

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The New York Yankees defeated the New York Mets 9-3 Sunday after a huge seventh inning to take the first leg of the Subway Series and tie the Tampa Bay Rays for first place in the AL East.

The six games between the Mets and Yankees are always some of the most looked-forward to games of the entire season by fans in New York. No matter how the teams seemed to have been playing before, the stakes rise with pride and bragging rights on the line.

Since 2000 when the two teams met in the World Series, the games have only gotten more intense. Countless unforgettable moments make this series so much more than just a few games in the standings.

Fans will always remember the feud between former Mets’ catcher Mike Piazza and Yankees pitcher Roger Clemens which resulted in a hard fastball to Piazza’s head.

The Mets’ faithful will of course never be able to live down Luis Castillo’s error on a routine fly ball off the bat of Alex Rodriguez in the bottom of the ninth inning to lose the series in June of 2009.

It seems as though when these two teams get together, there are bound to be fireworks. Unfortunately, all we had heard about these teams early-on in the 2011 season had to do with abundant struggles and big problems that needed to be addressed to turn their seasons around.

This series showed signs that such rash judgments may have been a bit premature.

The Yankee captain Derek Jeter came up big amidst his struggles, driving a two-rbi single up the middle to tie the game in the bottom of the 7^th, sparking a monstrous eight run inning for the Bronx Bombers en route to victory.

The Yanks welcomed their hot inning, since they are so often criticized for only being able to score via Home Runs (most of which from the bat of the red-hot Curtis Granderson), and their lack of ability to play “small-ball” and manufacture runs. These criticisms are quite unfair.

As any baseball fan knows, teams always seem to hit better in the summer months when the whether gets better and the new players on the team (which the Yankees have plenty of) get a chance to become accustomed to their new surroundings.

Yankee fans need not worry, their team will be fine. Judgments of a team by their mediocre record in May must come with a grain of salt. Not to mention they are perched atop one of the toughest divisions in Major League Baseball, and have a better record than the Boston Red Sox who were deemed the favorites in the entire American League after all of their off-season acquisitions.

Injuries have really bitten both teams early on in the 2011 season. Yankee manager Joe Girardi is patiently awaiting returns from pitchers Phil Hughes and huge free agent pick-up, Rafael Soriano, who should bolster a pitching staff that when healthy, can be scary for opposing lineups.

In Queens, first year manager Terry Collins has had to deal with star players David Wright, Jason Bay, and Angel Pagan see stints on the DL, not to mention waiting for left-handed ace Johan Santana to return from off-season shoulder surgery.

All things considered, Collins has done a fine job so far in his first go-around in New York. Jose Reyes is having a career year, Carlos Beltran seems to be healthy again for the first time in nearly two-seasons, and knuckleballer R.A. Dickey seems to have become a fan favorite, holding down a seriously depleted pitching staff.

Coming into the 2011 season the Mets did not seem to have very high expectations, and yet they find themselves hovering right around .500, with a renewed attitude that could carry them into a fight for a wild-card spot in the National League should things go their way.

If nothing else, this series proved that the Mets could at least hang with one of the better teams in the league, even on the road.

As for the Yankees, winning this series may be a small victory in terms of the standings, but it was a bigger sign for fans, proving that this teams struggles are not permanent. The team must adjust to now being one of the older teams in the league, and with that, must come the knowledge that losing streaks happen. They have proven winners, veterans, and a solid mix of young talent that should allow them to make yet another run at a World Series title this season.

All in all, good things seem to be on the horizon for both New York ball-clubs. As summer begins, look for the bats to heat up, and both teams to compete night in and night out. There’s no quit in New York.

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