Santa Monica, U.S.A. — The Recording Academy and Curalate have teamed for “Pin Your Way To The GRAMMYs,” — a first-of-its-kind social media promotion offering Pinterest members the opportunity to share exclusive GRAMMY images. For the first time, The Academy is partnering with Curalate, the premier marketing platform for visual sites such as Pinterest, for this unique experience, which will launch December 13 and run through January 16, 2013.

Fans of the GRAMMYs on Facebook can click the “Pin Your Way to the GRAMMYs” tab to enter the sweepstakes for a chance to win two tickets to the 55th Annual GRAMMY Awards, which will be held on Sunday, February 10, 2013, at Staples Center in Los Angeles and will be broadcast live in HDTV and 5.1 Surround Sound on the CBS Television Network from 8 – 11:30 p.m. (ET/PT).

With more than 13 million social media comments made during last year’s telecast, the GRAMMYs achieved the honor of having the biggest social media event in the history of television at the time. Now, the GRAMMYs will make history again by being the first awards event to leverage Pinterest to connect with fans.

“The GRAMMYs remains focused on connecting fans, not only with their favorite artists, but with each other,” said Evan Greene, Chief Marketing Officer of The Recording Academy. “The exclusive images on Pinterest will allow fans to show their love of music in a creative way.”

Apu Gupta, CEO of Curalate, said, “We are proud to power this unique promotion. Music has always been about emotions. Images are no different. Together, Curalate and The Recording Academy will make the GRAMMYs the first awards event to leverage Pinterest. In doing so, we will give fans new ways to express their love for music, the artists and the GRAMMYs.”

Images for the 55th Annual GRAMMY Awards ad campaign, “#TheWorldIsListening,” debuted online on December 13. Exclusive photos will only be seen on the official GRAMMY Pinterest page.

For updates and breaking news, please visit www.grammy.com , and The Recording Academy’s social networks on Twitter and Facebook

Image Courtesy : S_bukley / Shutterstock.com

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Tony Bennett earned his 16th and 17th Grammys at the 2012 Grammy’s with wins in both categories he was nominated for : Best Traditional Pop Album for Duets II and Best Vocal Collaboration with Duo or Group for “Body and Soul,” his duet with the late Amy Winehouse. Amy Winehouse’s parents, Mitch and Janis, joined Bennett on stage to accept the Grammy Award on behalf of their daughter, who passed away last year and whose last recording was her duet with Tony.

Bennett is the only artist to have a 50 year span of Grammy wins, having garnered his first Grammy Award in 1962 for Record of the Year with his signature song “I Left My Heart in San Francisco.”  Bennett appeared on last night’s Grammy telecast with Carrie Underwood performing the song “It Had To Be You,” from the Duets II CD and the two were presenters for the Best New Artist Category.

Duets II also earned a third Grammy last night for Jorge Calandrelli in the Best Instrument Arrangement with Vocal category for his work on “Who Can I Turn To?,” Tony Bennett’s duet with Queen Latifah.

Bennett celebrates another 50 year milestone this year with the anniversary of the recording and release of “I Left My Heart in San Francisco” and will be honored by the City by the Bay in a ceremony to be held at San Francisco’s City Hall on Valentine’s Day where it will be declared Tony Bennett Day.

Tony Bennett’s Duets II was released last fall in celebration of the singer’s 85th birthday and featured Tony performing his greatest hits with today’s biggest stars including Lady Gaga, Michael Buble, Aretha Franklin, Andrea Bocelli and Faith Hill. Bennett made music history when the CD debuted at #1 on the Billboard charts making him the oldest artist to ever achieve a #1 recording.

Image Courtesy of   s_bukley / Shutterstock.com

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