‘The Weight of the Nation’ debuts May 14 and 15, but this groundbreaking multi-part documentary series is just one part of the effort to raise public awareness on the growing health, economic and social issues associated with the obesity epidemic.

The project also includes nationwide dissemination of screening kits, which include the complete DVD box set with companion discussion guides, to more than 40,000 community-based organizations, as well as a marketing campaign focusing on providing healthy options at school, a robust online and social media presence and a book published by St. Martin’s Press.

Bringing together the nation’s leading research and health institutions, ‘The Weight of the Nation’ is a presentation of HBO and the Institute of Medicine (IOM), in association with the Centers for Disease Control and Prevention (CDC) and the National Institutes of Health (NIH), and in partnership with the Michael & Susan Dell Foundation and Kaiser Permanente.

To facilitate community action, HBO and its partners began distributing 40,000 screening kits to community-based organizations and coalitions, many of which focus on obesity prevention, including libraries, schools, doctor’s offices and public health departments across the country on April 24.

The kits, which consist of 14 films, discussion guides in English and Spanish, and tips and supplemental materials for hosting screenings, provide essential tools to catalyze and support local efforts in communities that combat obesity across the country. These kits will also be available for downloading at hbo.com/theweightofthenation.

Launching in early May, the expansive companion website for ‘The Weight of the Nation’ (hbo.com/theweightofthenation) will detail 75 simple steps people can take to improve their health, as well as the health of their families and communities. The “take action” section of the site will give people the ability to pledge their commitment to curbing the obesity epidemic, with acts ranging from planting a garden, to walking more, to eating a healthy breakfast every day.

HBO will leverage a full slate of social media platforms – from Twitter and Facebook to YouTube and GetGlue – to showcase these practical actions. In addition, a social media-fueled Pledge for Progress will rally awareness through easily shared calls to action on Facebook and Twitter.

May 1, ‘The Weight of the Nation’ Day, marked the beginning of a marketing campaign to raise awareness, educate community members about obesity prevention and provide resources for a healthier life.

HBO, in association with Whole Kids Foundation and Global Tap, is working to provide 100 salad bars and 100 permanent water stations in schools across the country, giving thousands of students access to fresh fruits and vegetables and clean water. The campaign begins with 12 markets; by September, 88 additional salad bars and/or water stations will be in place for the start of the new school year.

“The Weight of the Nation: Surprising Lessons about Diets, Food, and Fat from the Extraordinary Series from HBO Documentary Films,” from St. Martin’s Press, is written by John Hoffman, executive producer of the series, and Judith A. Salerno, MD, MS, executive officer at the Institute of Medicine (IOM).

Published April 24, the book is based on the rich research from the series and offers unvarnished truths about weight loss: that it is hard, that keeping it off is even harder and that there is no quick fix. Weight loss takes a lot of work and a lifetime commitment, but thousands have been successful.

The book explores the overwhelming factors that undermine efforts to reach a healthy weight, from a person’s unique biology, to the food industry that makes less healthy inexpensive food readily available 24 hours a day, to the inactivity that keeps people at their desks, in their cars and on their couches for most waking hours.

On May 8, “Accelerating Progress in Obesity Prevention,” the report on a study conducted by the IOM and featured in the HBO film series, will be publicly released at the CDC’s Weight of the Nation conference in Washington, D.C. The report will identify strategies to speed up progress in curbing the rise in obesity rates.

Starting May 14, all four films will be available in their entirety for free for an unlimited time at the companion website (hbo.com/theweightofthenation). Following the premiere of ‘The Weight of the Nation’ May 14 and 15, viewers will be able to engage many of the films’ featured experts in live Q&As at HBO Connect (hbo.com/connect), the network’s innovative social-forward extension of HBO.com.

Three years in the making, ‘The Weight of the Nation’ offers an unflinching look at the severity of the obesity crisis, highlighting the groundwork for the societal transformations that must take place in order to slow, arrest and eventually reverse the prevalence of obesity and bring the nation to a healthier weight.

It is one of the most far-reaching public health campaigns on this epidemic to date. The multi-part, multi-platform series comprises four documentary films, a three-part series for families, 12 bonus shorts, a robust website and social media campaign, a book published by St. Martin’s Press and the free distribution of DVDs and comprehensive discussion guides to more than 40,000 community-based organizations working to fight obesity around the country.

To reach the broadest possible audience, HBO will use all of its services, including the main HBO channel, multiplex channels, HBO On Demand, HBO GO and more. All films will be available in English and Spanish, and will also stream free of charge on HBO.com, as well as on multiple platforms by participating TV service providers.

For more information on ‘The Weight of the Nation’ and the screening kits, please visit hbo.com/theweightofthenation.

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According to a survey published by the U.S. Department of Agriculture in 2009, roughly 94% of schools served a lunch that failed to meet federal standards for healthy school meals, and 80% of the lunches served in those schools exceeded federal recommendations for total fat and saturated fat.

Armed with these startling facts, a group of New Orleans kids – who dubbed themselves the Rethinkers – set out to make a difference in their community during the post-Katrina rebuilding period. ‘The Great Cafeteria Takeover’ shows how they transformed their school lunch menu when it debuts Wednesday, May 16 (7:00-7:30 p.m. ET/PT), exclusively on HBO.

‘The Great Cafeteria Takeover’ is the first film in the three-part series ‘The Weight of the Nation for Kids’, which is a companion to the four-part, multi-platform documentary series ‘The Weight of the Nation’, spotlighting the facts and myths about America’s obesity epidemic.

‘The Weight of the Nation’ is a presentation of HBO and the Institute of Medicine (IOM), in association with the Centers for Disease Control and Prevention (CDC) and the National Institutes of Health (NIH), and in partnership with the Michael and Susan Dell Foundation and Kaiser Permanente.  All three films in ‘The Weight of the Nation for Kids’ will air during back-to-school season this fall.

In their campaign to change school lunch menus, the Rethinkers surveyed students at schools in their community and issued annual report cards to attract media coverage and capture the attention of decision-makers. The Rethinkers met with school officials and corporate executives from Aramark, one of the nation’s largest food service providers, to get them thinking about the quality of school meals and how they could be improved.

Using the report cards and survey results, the kids negotiated with Aramark to provide healthier food choices. When a general agreement to provide more local, healthy food did not result in change, the kids held the school officials’ and the company’s feet to the fire and finally arrived at a specific agreement to serve fresh, locally produced food at least two times a week.

Among the young people featured in the film are:

Lucy Tucker – A passionate student who is dedicated to presenting adult decision-makers with student survey data that they can use to provide healthier food options.

Victoria Carter – A student who cares deeply about the goals of the Rethinkers and wants adults to listen and act.

Ron Triggs – A younger student who is pleased to deliver the results of the report card at a Rethinkers’ press conference highlighting each school’s “grade.”

“Thirty-three percent of people within the State of Louisiana are obese,” says Johanna Gilligan, an adult advisor to the Rethinkers. “People are finally realizing that they have no idea where their food has come from, they have no idea what’s happened to it before it got to them.”

“We, as Rethinkers, know that adults will listen to us if we have great ideas and solutions, instead of just complaining,” says Carter.

“We are very excited about our new agreement,” adds Rethinker Jada Cooper. “We hope as the years go on, school food will continue to improve, and that every child in New Orleans will have a healthy school lunch with fresh local food, school gardens and food education.”

Three years in the making, ‘The Weight of the Nation’ offers an unflinching look at the severity of the obesity crisis, highlighting the groundwork for the societal transformations that must take place in order to slow, arrest and eventually reverse the prevalence of obesity and bring the nation to a healthier weight.

It is one of the most far-reaching public health campaigns on this epidemic to date. The multi-part, multi-platform series comprises four documentary films, a three-part series for families, 12 bonus shorts, a robust website and social media campaign, a book published by St. Martin’s Press and the free distribution of DVDs and comprehensive discussion guides to more than 40,000 community-based organizations working to fight obesity around the country.

To reach the broadest possible audience, HBO will use all of its services, including the main HBO channel, multiplex channels, HBO On Demand, HBO GO and more. All films will be available in English and Spanish, and will also stream free of charge on HBO.com, as well as on multiple platforms by participating TV service providers.

For more information on ‘The Weight of the Nation’ and the screening kits, please visit hbo.com/theweightofthenation.

The article HBO Weight of the Nation Focus on Kids, Schools appeared first on The Toonari Post - News, Powered by the People!.

In an effort to increase awareness of the obesity epidemic which could very well cripple the health of Americans, HBO, in an unprecedented collaboration with the Institute of Medicine (IOM), in association with the Centers for Disease Control and Prevention (CDC) and the National Institutes of Health (NIH), is showing a special documentary series across all their services called ‘The Weight of the Nation’. On May 14, part 1 and part 2 will show the first facets of the rapidly developing health crisis. The third and fourth part will air on the following day.

Part 3: ‘Children in Crisis’ – Tuesday, May 15 (8:00-9:10 p.m.)

America’s children may be the first generation in history to have a shorter lifespan than their parents. Approximately 32% of America’s young people are overweight or obese.

‘Children in Crisis’ tells the heart-wrenching stories of young people struggling with excess weight and facing serious medical complications at an early age, and takes a hard look at the marketing practices of the food and beverage industry, which often undermine efforts of parents and others committed to keeping children healthy.

“If you were told your child is at risk for cancer, that would get your attention,” comments NIH director Collins. “If you were told your child is at risk for some sort of brain disease, that would get your attention. Well, obesity ought to be on that list.”

While the food and beverage industry has voluntarily made some progress in improving the nutritional value of the products it markets to children, an ongoing debate over the definition of good nutrition continues among industry, researchers and government. ‘Children in Crisis’ highlights efforts to persuade policymakers to do more to protect children.

“Government has a responsibility to act, but they’re not the whole answer,” says Margo Wootan, DSc, director of Nutrition Policy at the Center for Science in the Public Interest. “We also need companies to step up, to reformulate their products, to change their marketing practices and to make healthy options available in restaurants.”

Families face an uphill battle in getting their children to be physically active and eat the right amount of healthy foods. Dr. Elsie Taveras, MD, who runs the One Step Ahead Program at Boston Children’s Hospital, says that “more and more research is showing actually that children are exposed to pretty toxic advertising.”

This advertising, combined with little advertising for fruits and vegetables, fuels cravings for sugary food and beverages. Sodas and fruit drinks are the largest sources of added sugar in the diets of American children and adolescents.

America’s schools are a great place to set strong examples about healthy eating and living, but a U.S. Department of Agriculture (USDA) study found that 94% of schools served a lunch that failed to meet their own standards for healthy school meals. Students have access to a variety of foods and beverages high in calories, added fats and sugars at school. Furthermore, most U.S. school districts have eliminated physical education programs, while there is no federal law requiring physical education.

Part 4: ‘Challenges’ – Tuesday, May 15 (9:10-10:15 p.m.)

Some experts project that by 2030, between 32% and 52% of American adults may be obese. ‘Challenges’ examines the driving forces behind the obesity epidemic, including agriculture, economics, evolutionary biology, racial and socioeconomic disparities, physical inactivity and the strong influence of the food and beverage industry. “In the future, it wouldn’t surprise me if people look back on the early part of the 21st century and call this the obesity era,” says Dr. Thomas Farley, New York City’s health commissioner.

The film shows how food is produced and marketed, which can have severe consequences for the nation’s health. For example, national farm policies, including subsidies for corn and soy, have contributed to an abundance of processed foods that are high in calories and low in nutrients.

However, fruit and vegetable farmers get little support, and only 3% of American crop land is used for fruits and vegetables. Furthermore, the vast majority of Americans fall short of meeting recommendations for daily servings of fruits and vegetables. High-calorie food is often much cheaper than vegetables and fruit.

‘Challenges’ also reveals that the industry’s emphasis on taste and cost has resulted in large, low-price, high-calorie portions, fostering a culture of excess and contributing to the spread of obesity.

Philip Marineau, former president of the Quaker Oats Company, Pepsi-Cola North America comments, “Food companies are trying to sell more today than they did yesterday. And if they don’t, then they’re not considered successful. And ultimately, if we are going to be successful in reducing obesity, people are going to consume less. And that’s the conundrum.”

Experts draw a compelling comparison with the fight against tobacco companies in the interest of public health. “If the tobacco industry can be taken on successfully by the public health world, then I don’t see any reason why the food industry can’t be the same,” says Kelly Brownell, PhD, director of the Rudd Center for Food Policy and Obesity at Yale University.

Refusing to accept what many call the new normal of obesity, individuals and communities across the nation are rising up to meet the challenge.

Stories include: the company-wide wellness program of the largest commercial construction company in Nabholz, Ark., which lowered employees’ pre-diabetes rates 13.4% in three years; Good Natured Family Farms, an alliance of 150 farms in the Kansas City area created to more effectively reach consumers with “wallet-friendly” produce; and Nashville mayor Karl Dean, who leads an innovative effort that leverages the city’s own resources to make it a healthier place to live, constructing more sidewalks, bike trails and greenways.

CDC director Frieden closes the film on a note of optimism, observing, “We are seeing changes. They’re not going to be overnight, they’re not quick, but they’re happening. And they are going to help control the weight of the nation.”

For more information on ‘The Weight of the Nation’ and the screening kits, please visit hbo.com/theweightofthenation.

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HBO and the Institute of Medicine (IOM), in association with the Centers for Disease Control and Prevention (CDC) and the National Institutes of Health (NIH) has worked together to show an unprecedented series of documentaries, aimed at raising awareness of the dire situation for millions of Americans, suffering under the weight of their own obesity. ‘The Weight of the Nation’ will show the harsh realities of America, starting on May 14 with two out of four films.

Part 1: ‘Consequences’ – Monday, May 14 (8:00-9:10 p.m. ET/PT)

America is on the brink of a public health crisis that affects not only individuals, but the entire society. With more than 68% of American adults overweight or obese, ‘Consequences’ examines the scope of the obesity epidemic and explores the serious health consequences of being overweight or obese.

Obesity can lead to such health problems as: heart disease; type 2 diabetes; many cancers; high blood pressure; stroke; joint problems; sleep apnea; kidney, gallbladder and non-alcoholic fatty liver disease; infertility; and depression.

“Today, there are almost 26 million Americans with diabetes – seven million of whom don’t even know they have it – and more than 79 million Americans are pre-diabetic,” says Anthony Iton, MD, JD, MPH, senior vice president of the California Endowment. “A child born in 2000 has a one in three lifetime chance of having diabetes. If that child is African-American or Latino, it’s one in two.”

America’s collective weight has risen dramatically since the 1980s, with adult obesity rates more than doubling. All Americans pay the price in one way or another, from higher insurance premiums and lost productivity to higher taxes and unemployment.

‘Consequences’ includes a look at a community in Bogalusa, La, which is home to the historic NIH-funded Bogalusa Heart Study, the first investigation to link early childhood weight problems with adult heart disease. The film also profiles Sam Klein, MD, who is conducting a novel study looking at the negative impact of excess weight on liver function at Washington University, and explores the work of David Nathan, MD as he explores the risks and dangers of weight gain and diabetes at Massachusetts General Hospital.

“This is preventable,” comments Jack Shonkoff, director, Center on the Developing Child, Harvard University. “This is not one of those unfortunate acts of nature that we just have to accept as reality. This is not the product of a tsunami.”

Part 2: ‘Choices’ – Monday May 14 (9:10-10:25 p.m.)

Obesity is commonly thought of as simply a matter of lifestyle and personal choice, but there are many factors that contribute to the problem – and many solutions are needed to fix it. In the meantime, millions of overweight and obese Americans struggle to lose pounds and keep them off. ‘Choices’ provides “the skinny” on fat, sharing scientific insights into how to lose weight, and explores what needs to change in people’s lives, including where they work, eat, learn and play, while spotlighting individuals who are waging those battles successfully.

“Fad diets — diets that haven’t been scientifically tested and that promise miracles — shouldn’t be trusted, because there really isn’t such a thing as a miracle here,” says Kelly Brownell, PhD, director of the Rudd Center for Food Policy & Obesity at Yale University.

Scientists understand that maintaining weight loss is about more than willpower –bodies and brains sometimes work against such efforts. Why and how this happens is still being studied. Highlighting the work of Rudy Leibel, MD, co-director of the New York Obesity Research Center at Columbia University Medical Center, ‘Choices’ examines the “set point” theory, which suggests that after an individual gains weight, the body establishes a new set point that it considers its new weight, or “new normal.”

According to the set point theory, because bodies fight to maintain the highest weight, or set point, it’s necessary to consume fewer calories and burn more just to keep that weight off.

‘Choices’ also spotlights: weight-loss tips from a supervised program at Washington University; the history and myths of dieting; the benefits and drawbacks of bariatric surgery, which can reduce stomach size; and the importance of losing weight, even just a little, to prevent or reverse diabetes.

The film also looks at how stress can affect eating habits and contribute to obesity. “It’s really not just about what we’re eating, but it’s about what is eating you,” says Elissa Epel, co-director of the Center for Obesity Assessment, Study & Treatment at the University of California, San Francisco. “We have an epidemic of obesity. We also have an epidemic of stress. And the two are feeding each other.”

For more information on ‘The Weight of the Nation’ and the screening kits, please visit hbo.com/theweightofthenation.

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The obesity epidemic is one of the most pressing health issues facing the nation today. More than two-thirds of U.S. adults age 20 and over are overweight or obese, while nearly one-third of the nation’s children and adolescents age two to 19 are overweight or obese. Obesity contributes to five of the ten leading causes of death in America, including heart disease, type 2 diabetes, cancer, stroke and kidney disease.

An unprecedented collaboration of HBO and the Institute of Medicine (IOM), in association with the Centers for Disease Control and Prevention (CDC) and the National Institutes of Health (NIH), ‘The Weight of the Nation’ takes an unflinching look at the severity of the crisis and its crippling effects on our health care system.

Made in partnership with the Michael & Susan Dell Foundation and Kaiser Permanente and three years in the making, it is one of the most far-reaching public health campaigns on this epidemic to date, comprising four documentary films, a three-part series for families, 12 bonus shorts, a robust website and social media campaign, a book published by St. Martin’s Press, and nationwide outreach to more than 40,000 community-based organizations.

‘The Weight of the Nation’ kicks off with ‘Consequences’, debuting Monday, May 14 (8:00-9:10 p.m. ET/PT), immediately followed by ‘Choices’ (9:10-10:25 p.m.), with ‘Children in Crisis’ debuting the next night, Tuesday, May 15 (8:00-9:10 p.m.), immediately followed by ‘Challenges’ (9:10-10:15 p.m.).

In addition, the first part of the three-part series “The Weight of the Nation for Kids,” entitled “The Great Cafeteria Takeover,” debuts Wednesday, May 16 (7:00-7:30 p.m.), with all three parts to be presented during back-to-school season this fall.

“Obesity has become one of the most serious threats to the health of the American people,” comments Harvey V. Fineberg, MD, PhD, president of the IOM, whose work, including a new study on accelerating progress in obesity prevention, is featured in the HBO series.

“If we don’t succeed in turning this epidemic around, we are going to face, for the first time in our history, a situation where our children are going to live shorter lives than we do,” says NIH director Francis S. Collins, MD, PhD

“Obesity-related health care costs about $147 billion annually, and on average, it costs $1400 more a year to care for someone who is obese,” notes Thomas R. Frieden, MD, MPH, director of the Centers for Disease Control and Prevention. “To get healthy, we’re all going to have to do our part – individuals, communities, local, state and the federal government…We’re going to face steadily increasing health care costs, as well as more lives lost to type 2 diabetes, heart disease, many cancers and other complications from obesity.”

To reach the broadest possible audience, HBO will use all of its services, including the main HBO channel, multiplex channels, HBO On Demand, HBO GO and more. All films will be available in English and Spanish and will stream free of charge on HBO.com, as well as on multiple platforms by participating TV service providers.

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