KAE a leading strategic marketing and research consultancy and Toluna, a global pioneer in online polls, surveys and opinions have teamed up to release a major new study illustrating how large manufacturers could lose out if Apple launches a physical TV set.

Overall, the study highlighted that 25% of consumers in the US find the idea appealing and would buy it once it becomes commercially available – compared to 30% in the UK. Consumers that already own at least one Apple device are more likely to buy an Apple TV set, 2 in 5 (US 38% – UK 43%) find the idea appealing and would purchase should the product become available.

Lee Powney, Chief Commercial Officer at KAE said: “The huge potential of an Apple TV set, although impressive, should not be seen in isolation. Such a move would be an incredibly powerful extension of the iOS platform, accessed via a more compelling device option than Apple’s current offering (Apple TV).

It would create new monetisation opportunities for developers and accessory manufacturers by bringing the Apple experience further into the home. This would strengthen both the ecosystem and the benefits that consumers derive from owning many differing Apple devices. Will Apple do this? The pressure to maintain the lion’s share of preference from ecosystem members and create additional device-to-device interaction benefits for consumers means it should do this, and must do this.”

Sony, Samsung and LG are the market-leading brands most likely to suffer should Apple decide to launch its mooted Apple TV concept. In the UK, a sizeable 38% of current Sony TV owners and 36% of Samsung TV owners claimed they find the idea of an Apple TV appealing and would buy one. In the US, the brand most at risk from the concept is LG, where 3 in 10 (31%) of owners would be likely to convert should an Apple TV become available.

Approximately 3 in 5 US consumers questioned who were very likely to buy the TV said they trust Apple to produce a high quality TV set (59%), a sentiment echoed by UK consumers (62%). Design also features highly in respondents’ reasons to purchase with over half of all those likely to buy claiming that Apple’s reputation in ground-breaking design would no doubt also be used in TV (52% in US and 58% in the UK).

MD of KAE, David Rankin,: “Although this wave of research looked only at the USA and UK, we believe that the greatest revenue opportunities in 2013-15 for an Apple TV set are clustered in the ‘home territories’ of Apple’s TV competitors – i.e. Japan, Korea and China. We’re excited at the prospect of measuring that potential and the impact that success will have on Apple’s share price.”

Consumers were asked which features they felt an Apple TV set would be equipped with: The top anticipated feature for potential customers of the unconfirmed Apple TV set is similar for both countries, which is the ability to connect to the internet (73% in the US & 75% in the UK).

The other top features selected by potential US customers were running apps on TV (44%) and the ability to synchronise automatically with other Apple devices (41%). For the UK market the other two main features expected were the ability to synchronise automatically with other Apple devices (47%) and for the device to be 3D enabled (41%).

This survey is the latest in a series by KAE conducted to assess Apple’s potential to extend into new categories. To view previous research please visit http://tinyurl.com/84uozly 

The article Apple TV Set a Potential Threat for TV Market, KAE Survey Says appeared first on The Toonari Post - News, Powered by the People!.

In a new survey conducted by independent market research firm Toluna on behalf of leading online retailer Buy.com, a better economy topped Americans’ shopping list as the one gift they would pick for the world, with more than half of respondents (52 percent) listing an improved economic climate as their gift of choice, mirroring the optimistic outlook already starting to occur with improved holiday spending.

The survey also examined shopping behavior during the holiday season, which resulted in a few surprising discoveries. When respondents were asked why they shop online, nearly half (43 percent) of respondents liked the fact that they can shop while not fully dressed. Women outpaced men in preferring to shop in a state of undress (45 percent versus 42 percent).

Other survey highlights include:

• Wishes for the World – Other issues that were on American’s wish list for the world include ending military involvement overseas, so troops could return home (19 percent) and feeding starving people (10 percent).  The Occupy movement ranked low on consumers’ wish lists, with only eight percent of respondents citing success of the movement in ending corporate greed as their top gift for the world this season.

• Good Cheer to All (including Me!) – Holiday shopping does not just mean gift-giving to others, according to half of young women, ages 18-29 years old.  They plan to buy items for themselves, as well as for others on the gift list.

• Online + Offline, not Versus – Consumers continue to prefer the convenience of e-commerce, with the majority (61 percent) stating that they shop either completely online or at least half of their shopping is done online.

• I Got an App for That! – Nearly half of all respondents and the majority of young men ages 18-29 (80 percent) plan to use their mobile device for shopping.  Of those planning to mobile shop, researching product information was the top use by nearly half (47 percent) of respondents, followed by comparison shopping (45 percent), and consulting a family or friend about a product (43 percent).

“Consumers clearly want to see a change in our economic climate, and that is being demonstrated this holiday season in the increase in sales we are seeing,” said Neel Grover, CEO and president of Buy.com.

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