Los Angeles, U.S.A. – IMAX Corporation, Marvel Studios and The Walt Disney Studios have announced that the epic Super Hero adventure Marvel’s The Avengers will be released in the immersive IMAX 3D format in 451 digital theatres worldwide. Domestically, the film will be released in 275 theatres beginning Friday, May 4.

The international debut of Marvel’s The Avengers got off to a record breaking start in IMAX theatres last weekend, significantly outperforming previous IMAX releases of Marvel films. More territories are launching in tandem with the North American release this week, including China. Domestic IMAX pre-sales are also strong and significantly ahead of any previous Marvel releases.

Marvel’s The Avengers, based on the well-known Marvel comic book series, is directed by Joss Whedonand stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgard and Samuel L. Jackson as Nick Fury.

Distributed by The Walt Disney Studios, Marvel’s The Avengers: An IMAX 3D Experience marks the third Marvel Studios film presented in IMAX, following the releases of Iron Man 2: The IMAX Experience in 2010 and Thor: An IMAX 3D Experience in 2011.

The IMAX release of Marvel’s The Avengers will be digitally re-mastered into the image and sound quality of An IMAX 3D Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.

About Marvel’s The Avengers
Marvel Studios presents “Marvel’s The Avengers” — the Super Hero team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.

Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgard and Samuel L. Jackson as Nick Fury, and directed by Joss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when “Marvel’s The Avengers” assemble in summer 2012.

“Marvel’s The Avengers” is presented by Marvel Studios in association with Paramount Pictures. The film is being produced by Marvel Studios’ President Kevin Feige and executive produced by Alan Fine, Jon Favreau, Stan Lee, Louis D’Esposito, Patricia Whitcher, Victoria Alonso and Jeremy Latcham. The story is by Zak Penn and Joss Whedon and the screenplay is by Joss Whedon. The film releases May 4, 2012, and is distributed by Walt Disney Studios Motion Pictures.

http://marvel.com/avengers_movie

Marvel’s The Avengers has been rated PG-13 by the MPAA for intense sequences of sci-fi violence and action throughout, and a mild drug reference.

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The Tribeca Film Festival (TFF), presented by American Express, on March 28 announced that Marvel’s The Avengers, presented by Marvel Studios in association with Paramount Pictures, will close its 11th edition on Saturday, April 28. Closing night will take place at Tribeca BMCC PAC and is sponsored by BOMBAY SAPPHIRE Gin.

Honoring the spirit of the Tribeca Film Festival, the screening will allow the opportunity for Marvel’s The Avengers to celebrate everyday heroes from police agencies, fire departments, first responders and various branches of the U.S. military.  These local heroes will have an opportunity to attend the screening and meet the cast.

Marvel Studios’ producer Kevin Feige says, “We are proud that Marvel’s The Avengers is the closing film of this year’s Tribeca Film Festival and we are excited to welcome local heroes to the screening as special guests. We all know and love our iconic Super Heroes, but when it really counts, it’s our real-life heroes who save the world every day by making it a better place for all of us.”

Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgard and Samuel L. Jackson as Nick Fury, and directed by Joss Whedon, Marvel’s The Avengers is an engaging, character-driven story packed with action, adventure and special effects.

When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins to assemble the iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow.

Marvel’s The Avengers is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since.

“Marvel’s The Avengers is an exciting ride that absolutely transports audiences,” said Jane Rosenthal, Co-Founder of the Tribeca Film Festival. “It is the perfect way to end our 11th Festival.”

Comments director Joss Whedon, “Showing at Tribeca is both an honor and a double homecoming for me, who grew up in Manhattan, and for the movie, which wrapped production there.  I’m thoroughly psyched to be closing the festival with our intimate little think-piece.”

“Marvel’s The Avengers” is produced by Marvel Studios’ Producer Kevin Feige and executive produced byAlan Fine, Jon Favreau, Stan Lee, Louis D’Esposito, Patricia Whitcher, Victoria Alonso and Jeremy Latcham. The story is by Zak Penn and Joss Whedon, and the screenplay is by Joss Whedon. The film releases May 4, 2012, and is distributed by Walt Disney Studios Motion Pictures.

The 11th annual Tribeca Film Festival will take place from April 18-29, 2012.

Visit www.tribecafilm.com/festival for more information about TFF’s 2012 programs and the full line-up of films.

Image Courtesy of   https://www.facebook.com/AvengersUK

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DreamWorks Pictures’ “War Horse”, directed by Steven Spielberg, has earned American Humane Association’s highest certification rating: Monitored: Outstanding, No Animals Were Harmed. The production complied with American Humane Association’s ‘Guidelines for the Safe Use of Animals in Filmed Media’ to ensure the safety of the horses and fully cooperated with American Humane Association’s Film and TV Unit,  which logged 1,100 hours on ‘War Horse’ sets in England and California and safeguarded more than 100 horses.

Since 1940, American Humane Association has been safeguarding animals in film. On the ‘War Horse’ production sets, American Humane Association representative Barbara Carr was present to make sure that the many horses used in the making of the film were both safe and treated humanely. Says Director Spielberg, “I gave Barbara [Carr] the complete, final cut so to speak, to pull the plug if she felt any of the horses were not up to the challenge or any of the horses were in any way in harm’s way.”

Spielberg gave Carr input on set in the planning of the stunt or the action the horse had to perform and also gave her opportunities to watch rehearsals in slow motion, done one step at a time, so she could determine whether it would be safe for the horse.

The film, which opens in theatres in the U.S. on December 25th, is an epic tale of loyalty, hope and tenacity set against a sweeping canvas of rural England and Europe during the First World War. Based on the best-selling book by Michael Morpurgo and the Tony Award-winning stage play by Nick Stafford, ‘War Horse’ is one of the great stories of bravery and friendship, brought to the screen by one of the greatest directors in film history.

‘War Horse’ begins with the remarkable friendship between a horse named Joey and a young man called Albert, who tames and trains him. When they are forcefully parted, the film follows the extraordinary journey of the horse as he moves through the war, changing and inspiring the lives of all those he meets—British cavalry, German soldiers, and a French farmer and his granddaughter—before the story reaches its emotional climax in the heart of No Man’s Land. The First World War is experienced through the journey of this horse—an odyssey of joy and sorrow, passionate friendship and high adventure.

Directed by Steven Spielberg, DreamWorks Pictures’ ‘War Horse’ stars Emily Watson, David Thewlis, Peter Mullan, Niels Arestrup, Tom Hiddleston, Jeremy Irvine, Benedict Cumberbatch and Toby Kebbell. It is produced by Steven Spielberg and Kathleen Kennedy, and executive producers are Frank Marshall and Revel Guest. The screenplay was written by Lee Hall and Richard Curtis and is based on the book by Michael Morpurgo and the international hit stage play by Nick Stafford, originally produced by the National Theatre of Great Britain and directed by Tom Morris and Marianne Elliot.

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Since 1998, Marvel Productions has been releasing superhero movies after the other- but how could this once bankrupt company, grow to such a colossus?  In 1997, Marvel, a once vast comic book company collapsed. Forced to re-organize, the newly formed Marvel Enterprises started their movie production division. In 1998, they created Blade with Wesley Snipes, and the rest is history. Now, after considerable success at the box office Marvel is releasing one of their biggest projects: The Avengers.

The Avengers is a team assembled by S.H.I.E.L.D leader, Nick Fury. S.H.I.E.L.D. is a law-enforcement/ espionage agency that keeps the peace throughout the world.  With Captain America coming 4 issues later the team of superheroes first consisted of Wasp, Ant Man, Thor, Iron Man, and the Hulk.

With release scheduled for May 4, 2012, the movie started production on April 25, 2011. Crafting a star studded cast together, Marvel will be bringing most of the actors back that they used in their other movies, such as, Chris Hemworth Tom Hiddleston, Samuel L. Jackson, Robert Downey Jr., Chris Evans, Scarlett Johansson and Paul Bettany as the voice of Jarvis. Along with these old faces come new ones. Jeremy Renner will play Hawkeye, and Cobie Smulders will perform as Maria Hill.

If you know the Avengers, then you are probably wondering, “where is the Hulk?” Well, after Edward Norton’s falling out with Marvel, they replaced him with Mark Ruffalo. What is exciting about this new Hulk is that it is not all CGI. Mark Ruffalo will put on a motion-tracking suit and, in post-production, artists will draw on the Hulk according to Ruffalo’s movements. Oh, and Lou Ferigno is voicing the Hulk, no big deal.

The original writer of The Avengers is Zak Penn. He has written movies like X2, X-men: Last Stand and The Incredible Hulk but bringing all these characters into one movie proved a challenge to Penn. He told Craveonline.com, “My job is to kind of shuttle between the different movies and make sure that finally we’re mimicking that comic book structure where all of these movies are connected… There’s just a board that tracks ‘Here’s where everything that happens in this movie overlaps with that movie.’” However, though Zak Penn made the original script, the official writer is the director, Joss Whedon.

Joss Whedon, has written many hit movies like Toy Story, as well as underground cult TV classics like Buffy the Vampire Slayer—he also directed part of the series. With his reputation, many cult followers believe he will stay true to the comic’s story. Whedon was a fan of the comics as a kid, and has given a hint of what the movie will focus around. Whedon, had said at the 2010 Comic-Con,”these people shouldn’t be in the same room let alone on the same team — and that is the definition of family.”

In an interview for IamRogue.com, Tom Hiddleston, playing Loki, alluded to how each character interacts with each other.  “These are seven big egos, and I’m referring to the characters not the actors. They all want to be the alpha male, or in Black Widow’s case the alpha female. So he has made a virtue of that by having them all compete for the top dog slot,” Hiddleston said.

It seems like Loki will not be the only obstacle the Avengers need to overcome.  They will have to learn how to work together for the salvation of Earth. Its one large dysfunctional family of superheroes that the world relies on, they will need to learn how to rely on one another in order to make their team work.

Considering the fact that The Avengers has been in the works since 2005, it’s safe to say that this hero ensemble is long overdue and maintains its position as one of the most anticipated Marvel pictures yet.  With Joss Wedon behind the wheel and still riding the wave of Marvel Enterprises’ success in comic adaptations, movie fans can look forward to being blown away in summer 2012.

Image Courtesy of  http://www.facebook.com/TheAvengersMovie?sk=photos

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