Wayne, U.S.A. — As Rovio Entertainment and Lucasfilm gear up for the November 8 worldwide debut of the new Angry Birds Star Wars app, Toys”R”Us stores and Toysrus.com are ready to serve as the ultimate retail destination for consumers nationwide hoping to explore “A Galaxy Far, Far Away” with a new line of plush, board games, launchers and more.

Gamers, collectors and pop culture enthusiasts eagerly awaiting the mashup of these two beloved properties in the virtual world, have already been flocking to Toys”R”Us to purchase select toys and games featuring fan-favorite Angry Birds characters as iconic heroes of the classic Star Wars saga before they’re available anywhere else.

“For decades, products based on the Star Wars franchise have been perennial favorites at Toys”R”Us, and ever since Angry Birds toys were first introduced two years ago, fans have visited our stores across the country for hands-on, feathered fun,” said Lisa Harnisch, Senior Vice President, General Merchandising Manager, Toys”R”Us “We know that bringing together the critically acclaimed Angry Birds app with the epic space franchise of Star Wars offers irresistible appeal, and we’re thrilled to bring the combination of the two properties to life through toys, games and other great products for our customers nationwide.”

Starting with the Early Angry Birds Package, Jenga Death Star Game and the AT-AT Attack Battle Game from Hasbro, these hot new items are currently rolling into Toys”R”Us stores. Following is a sampling of Angry Birds Star Wars toys that are available at Toys”R”Us:

Angry Birds Star Wars AT-AT Attack Battle Game

With the AT-AT Attack Battle Game, kids can stack, launch and destroy. This set includes 21 blocks which can be used to create the signature AT-AT, a lightsaber launcher and 12 Angry Birds Star Wars Figures, including two that are exclusive to this set! Players can also unlock content in-app with a special code in each pack. No batteries required. Ages 5 and up. Available now at Toys”R”Us stores nationwide and online at Toysrus.com.

Angry BirdsStar Wars Early Angry Birds Package

Just like the original Star Wars Early Bird pack from 1977, this pack features the same four characters from the movie saga. This time our rebel heroes have beaks, wings and a bad attitude about the Empire’s evil pigs. Now, kids can take aim with a lightsaber and launch into fun with R2-D2 Egg, Luke Skywalker Bird, Princess Leia Bird, Chewbacca Bird, two blocks and one lightsaber launcher. No batteries required. Ages 5 and up. Available now at Toys”R”Us stores nationwide and online at Toysrus.com.

Angry Birds Star Wars Jenga Death Star Game

Players can unleash the birds to help destroy the Death Star with Angry Birds Star Wars Jenga Death Star Game. By pulling back the X-Wing Fighter to launch an epic squawk attack with Luke, Han Solo or Chewbacca birds, kids can knock the pigs’ block off and destroy the Death Star. Players can also unlock content in-app with a special code in each pack. No batteries required. Ages 8 and up. Available now at Toys”R”Us stores nationwide and online at Toysrus.com.

Koosh Angry Birds Star Wars Jedi Slingshot

Little adventurers can “use the Force”and transform into heroic Jedi Knights with this easy-to-use toy. With one swift pull and release of the sling, preschoolers can launch the included Luke Skywalker Bird Faceball at the Darth Vader Pig target. No batteries required. Ages 4 and up. Available at Toys”R”Us stores nationwide and online at Toysrus.com beginning October 28.

Angry Birds Star Wars Plush Assortment

Enthusiasts everywhere can bring the fun of the birds home in super soft, intergalactic form! These plush characters come in two sizes, five or eight-inch, and include Luke Skywalker Bird, Princess Leia Bird,Darth Vader Bird, Han Solo Bird and Storm Trooper Bird. No batteries required. Ages 4 and up. Available at Toys”R”Us stores nationwide and online at Toysrus.com beginning October 28.

Toys”R”Us stores nationwide will dedicate prominent space to this exciting new product line with Angry Birds Star Wars merchandise showcased prominently in-store throughout the holiday season. The company also named Angry Birds Star Wars Jenga Death Star to its list of 2012 Holiday Toy Trends, representative of a “Rad” Return from the 80′s, one of the company’s top toy-buying trends of the season.

A Flagship Presence for Feathered Fun at the Crossroads of the World

Earlier this month, Toys”R”Us partnered with Rovio and Lucasfilm to host an event at the company’s international flagship store, Toys”R”Us Times Square in New York City, where customers were introduced to Angry Birds Star Wars and the app-inspired merchandise for the very first time. The all-new collection – from Halloween costumes and board games, to launchers and plush characters – was displayed throughout the day, providing fans a sneak peek of what’s to come, plus the opportunity to meet the creators of Angry Birds and take photos with an oversized, plush Chewbacca Bird.

Serving as the ultimate destination for tech-savvy consumers’ favorite feathered characters, the company recently unveiled a permanent Angry Birds boutique at Toys”R”Us Times Square. Featuring graphics of Angry Birds characters and other images reminiscent of the game, anchored by an eye-catching 20-foot-tall tower of stacked boxes with a King Pig perched on top, customers won’t be able to miss this dedicated space, filled with hundreds of Angry Birds products, including the latest Star Wars introductions.

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Toys’R’Us has announced that it has expanded its mobile offerings for the holiday season, providing an enhanced shopping experience for on-the-go shoppers.

In addition, updates made to the Toys’R’Us shopping experience for iPhone and Android users make it even easier to shop with the toy authority, and new partnerships with eBay, Google and shopkick help customers locate the product they want, pay for purchases and save money, all from their mobile devices.

“Mobile commerce is our fastest growing channel of consumer engagement, as shoppers increasingly use their smartphones to research gifts, get product reviews, compare prices, check availability of an item at a local store, save money with deals and pay for their purchases,” said Greg Ahearn, Chief Marketing Officer, Toys’R’Us, U.S.

“As new technologies emerge, we continue to partner with leading providers to enhance our mobile offerings, making it easier than ever for Toys’R’Us customers to navigate our stores and websites to find the must-have gifts for the kids in their lives.”

In addition to ongoing mobile offerings for iPhone and Android, by the end of this month, Toys’R’Us shoppers will have the ability to look up a little one’s Toys’R’Us Wish List via the Toys’R’Us app on their smartphone. A version of the Toys’R’Us Gift Finder, currently accessible on Toysrus.com and the company’s iPad app, will also be available for iPhone and Android devices.

The Gift Finder asks gift-givers a series of questions about the child they’re shopping for, and provides gift suggestions based on age and interests. And, when customers search for a product, they will be able to sort the results by relevance, best-selling items, top-rated items or price.

On-the-go shoppers can also use their smart phones to check the availability of a specific product they’re looking for at a local Toys’R’Us store through the company’s partnership with eBay that makes local inventory searchable on free mobile apps Milo and RedLaser 3.0. Using the RedLaser 3.0 app for iPhone, customers can pay for the item they’re looking for within the app, and then pick up their item at a nearby store.

Location-Based Programs Foursquare Provide Additional Ways to Save

Parents and gift-givers shopping at Toys’R’Us on Thursday, November 24 and Friday, November 25 for the official start to the holiday season can check-in at their local store via Foursquare to receive the Geoffrey Holiday Badge, while supplies last.

After unlocking the badge, those who check-in can redeem a coupon for 15% off a purchase of $150 or more, valid Sunday, November 27 through Saturday, December 3*. Throughout the remainder of the holiday season, shoppers can unlock the Geoffrey Holiday Badge and additional special savings opportunities when checking in at Toys’R’Us on Foursquare.

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