Santa Monica, U.S.A. — The battle to protect mankind from the evil Decepticons rages on in the “Transformers Prime” video game from Activision Publishing, a subsidiary of Activision Blizzard. Created for kids and based on the award winning animated television show produced by Hasbro Studios seen in over 170 countries and airing on The Hub television network in the U.S., “Transformers Prime” allows fans to take on the roles of Optimus Prime, Bumblebee, Arcee, Autobot Ratchet and Bulkhead as they fight through heroic battles against the Decepticons all around the world.

Players will engage in brawler-style combat and diverse driving sequences in order to save Earth from the sinister Megatron and his new secret weapon, Thunderwing. Transformers Prime is available now for Nintendo’s Wii system, and the Nintendo 3DS and Nintendo DS hand-held systems, and will be a day-one launch title for Nintendo’s new Wii U system launching on November 18.

“The Transformers Prime television show is a fantastic series and we’re excited to bring this new adventure to Nintendo and “Transformers” fans alike,” said Kurt Niederloh, Vice President, Activision Publishing. ” We’ve worked hand-in-hand with Hasbro and the TV show producers to bring this all-new storyline to life with the spirit and trademark gameplay Nintendo gamers have come to know and love.”

“Our fans can now interact with the”Transformers Prime” universe and all its rich characters in a whole new way,” said Mark Blecher, Senior Vice President of Digital Media and Marketing at Hasbro. “Activision has done a great job of capturing the heart and soul of the television show and has created an engaging video game the entire family can enjoy.”

Continuing the epic saga, the game centers around an original story set directly within the ”Transformers Prime” universe, allowing gamers not only to play as their favorite Autobot characters, but also cultivate close friendships with Jack, Miko and Raf – the human characters from the show – as Team Prime sets out to protect mankind and eliminate the Decepticons once and for all.

For the Wii, Nintendo 3DS and Wii U versions of the game, players can also compete with or against their friends in adrenaline-pumping multiplayer modes that allow fans to choose from 11 different “Transformers” characters from both factions.

“Transformers Prime” is developed by Now Production (NowPro) for Nintendo’s Wii system, Nintendo 3DS and Wii U, and by Altron Corporation for Nintendo DS. The game is rated “E10+” (Everyone 10 and older – Fantasy Violence) by the ESRB.

For more information and exclusive updates, fans can visit www.TransformersPrimeTheGame.com.

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To celebrate the launch of Transformers: Fall of Cybertron, Activision and High Moon Studios are bringing the adrenalin-fuelled feud between the Autobots and Decepticons right to your front door.

From September 12, 2012, fans of the popular Hasbro franchise can personalize the scene of an epic Transformers battle by simply typing in a postcode and watching as Grimlock, the leader of the Dinobots, and Shockwave, the scientific mastermind of the Decepticons, fall from planet Cybertron and continue their combat on Earth.

Visit www.transformersonyourstreet.com to see them go head-to-head on your street.

Just as in the new game, Grimlock and Shockwave have been battling for centuries on Cybertron. Only this time, the war is so immense the force of their fight sees them thrown off the planet and into Google Street View. They land with a crash and the battle continues, with debris falling to the ground, fires being set off and explosions happening – right in the middle of your neighbourhood.

Matt Tieger, Game Director at High Moon Studios explains: “Transformers: Fall of Cybertron is set amidst an apocalyptic war between the Autobots and Decepticons that ultimately sees the planet decimated. We wanted to give Transformers fans an even more personal experience that would allow them to truly understand the epic scale of the battle and the size of these two enemies as they unleash fury on each other on Earth.”

In Transformers: Fall of Cybertron, Grimlock is a virtually indestructible Autobot with a personal grudge to bear against Shockwave. Shockwave’s experiments left Grimlock with a malfunctioning voice processor and an alt-mode inspired by a primitive world.

Shockwave does not show emotion. He is scientific and detached, using logic to further the Decepticons’ plans. He experiments on prisoners of war by reformatting them into abominations from other worlds or galaxies.

Transformers: Fall of Cybertron brought the Hasbro canon story to life on August 24 when the game hit retail stores across Europe. Visit www.transformersthegame.com for more information or to order your copy of the game.

Image Courtesy of   http://www.transformersgame.com

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