Santa Monica, U.S.A .– On October 17, SupermarketGuru.com celebrates its 50,000 article and 100th Food News Today program with the launch of its newly renovated website and new show format, both that provide real time viewer interaction with the Philip Lempert aka the SupermarketGuru, a leading food trends analyst and food safety expert.

“Today is a milestone,” says Phil Lempert. “With 100 Food News Today shows and 50,000 articles related to food, health and nutrition, we offer the most comprehensive resource for food related news. The new website and show format make it easier for visitors to find the information they’re looking for. I look forward to engaging and facilitating conversations about issues that affect our lives.”

Visited by more than nine million people annually, the new website offers readers easier tools to research and navigate current and past articles, while streaming SupermarketGuru’s social media sites. The site also has improved video quality and a survey section where people can provide opinions on food, grocery and other related issues. In addition, SupermarketGuru.com will continue to feature the favorite “Product Hit and Miss” section where Phil reviews new food products. However, the new site features a new five-star rating so readers also can comment on new products.

With a new look and format, the new Food News Today format offers better shopper interaction and more in-depth food trend insights. Now broadcasting on Thursdays, Food News Today cuts through the clutter and focuses on the stories and trends that matter. It also offers further research to help empower audiences with facts and unbiased food information.

Those interested can subscribe to the Food News Today youtube channel.

In addition, to SupermarketGuru.com and Food News Today, Phil Lempert also publishes Food Nutrition & Science, The Lempert Report, Facts Figures & the Future and a weekly video cast titled New Product Hits & Misses. Many SupermarketGuru articles also are republished in other publications such as Huffington Post and The Daily Meal.

About Philip Lempert
Known as the Supermarket Guru, Phil Lempert is the author of several books and founded www.SupermarketGuru.com in 1994. For more information, please visit www.supermarketguru.com and www.FoodNewsToday.com.

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Baby boomers will control 52% of the total dollars spent on groceries, making them the largest food influencers and making iconic brands like Orville Redenbacher and Reddi-wip even more important, according to Phil Lempert, founder of Food Nutrition & Science and CEO of The Lempert Report and SupermarketGuru.com. Lempert’s Top 10 Food Trends for 2012 is featured in an article in the December issue of Food Nutrition & Science.

For more than 30 years, Lempert has predicted the top 10 food trends for the upcoming year. In 2012, Lempert says to expect farmers to become the next big food-celebrities and for mobile phones to become the new way to check out at a market.

“2012 is going to be an interesting year,” says Lempert. “Food prices will continue to increase, but more people – including dads – will cook at home. While technology in the store will move us forward, resurrected nostalgic brands will remind us of the past.”

Also in this month’s Food Nutrition & Science, an article on fat with results from a study that explain how good fats are actually essential to a person’s diet, and an update with Frito Lay’s Senior Director of Sustainability, Al Halvorsen, who discusses the company’s sustainability efforts – including completing a ‘Near Net Zero’ plant in Arizona and moving on to creating the most fuel-efficient transportation fleet in the country.

December’s Food Nutrition & Science includes information about a recent report that concludes a majority of people are concerned about the amount of food being discarded daily. According to Unilever’s World Menu Report Global Research Findings 2011, 84% of respondents are worried about the amount of food being thrown away at home and in restaurants.

Unilever talked to 3,500 people – from eight countries representing both the developed and developing world – who eat out at least once a week. Their first key concern is that there is too much professional food-waste. The second key concern is making sure that food-waste disposal is environmentally-friendly.

Other research results include a study from the University of Minnesota that examines if nutrition-facts labels are optimally designed to help consumers make healthier food-choices.

“The study shows that consumers have a limited attention span when it comes to reading nutrition-facts labels,” says Lempert. “Since they stick to the top few lines, they may miss important nutrition information that could be stored lower on the list that is important to their health and wellness. This is an opportunity for grocers to connect with their clients by educating them on labels and improving merchandising.”

Food Nutrition & Science also includes a video tour with St. Paul, Minnesota sheep Farmer Malissa Schentzel, and an article about ‘School Dudes,’ an innovative cafeteria ambassador-program in Forest City, Pennsylvania,  where students create and promote menu items.

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