Alexandria, U.S.A. — Economic uncertainty in Europe will dramatically slow the growth of business travel in the United States through the end of the year, according to the latest GBTA BTI Outlook – United States a report from the Global Business Travel Association (GBTA) and sponsored by Visa, Inc. In addition, ongoing concern in the U.S. economy, including low job growth, falling consumer confidence and retail sales, and slowing corporate profits, have created significant headwinds for business travel in the near term. Finally, there is increasing evidence that businesses may be entering into a holding pattern as they wait for the economic environment to solidify.

GBTA has significantly downgraded its outlook for U.S.-initiated business travel since last quarter. Despite the higher prices and relatively strong demand that have led to solid growth in business travel spend in the last few quarters; growth will moderate for the remainder of the year. GBTA now expects total business travel spending to grow just 2.2% for 2012, reaching $256.5 billion by the end of the year. This represents a downgrade of 1.4% since last quarter, when GBTA estimated growth would be 3.6%.

“Earlier this year, we created a number of shock scenarios modeling the potential impact of the European debt crisis on business travel here in the United States,” said Michael W. McCormick, GBTA executive director and COO. “In our Moderate Shock Scenario we predicted that a prolonged recession in Europe would result in a flattening of business travel spending in the U.S. Unfortunately, it now seems that this shock scenario is becoming a reality.”

“We’re entering a period of time in which many companies could overact and make significant changes to their travel budgets,” he added. “Our research has shown that businesses that slash their travel budgets end up weakening their competitive position, particularly when the economy improves.”

“Despite projected slowdowns in business travel, there is still reason to be optimistic,” said Tad Fordyce, head of global commercial solutions at Visa Inc. “U.S. travelers increased international tourism spending on their Visa accounts by nine percent in Q1 2012 with Americans increasing travel purchases on their Visa accounts by 31 percent in China. Whether for business or pleasure, Visa supports global travelers with the most widely accepted card in the world and is working with lead banks to provide consistency across card products globally.”

Looking ahead to 2013, GBTA research suggests a slight drop (-0.7%) to 435 million total person trips. On the other hand, business travel spend for 2013 is forecast to grow 4.7% to $268.5 billion. GBTA forecasts 3.6% growth in transient spend, 5.1% growth in group spend, and 7.2% growth in international outbound spend for 2013. However, if the situation in Europe worsens further, the forecast for 2013 will necessarily be downgraded, as detailed in our European Shock Scenario from earlier this year.

Avoiding the mistakes of the past

“In a challenging economy, companies may look to cut their travel spending,” continued McCormick. “But GBTA research shows that that is the exact opposite of what they should be doing. In addition to the damage that slashing travel spending will do to a company’s bottom line, cuts to travel budgets could make a bad economic situation significantly worse due to business travel’s impact on the overall economy.”

McCormick concluded: “Beginning in December 2007, we saw companies make difficult decisions with their business travel budgets to the tune of 13% from the $271 billion peak in 2007 – a peak-to-trough decline of $34.7 billion. Companies cannot afford to overreact just because there may be clouds on the horizon. Benching road warriors will only impact sales exactly when companies need to focus on growth. The return on investment for business travel is too good to pass up.”

GBTA BT — stalling

The GBTA BTI , a proprietary index of business travel activity, for Q1 2012 came in at 116, two points lower than the projected value in GBTA’s last outlook. The slightly lower value has been driven by a more rapid deterioration in Europe, slower growth in Asia, and deepening signs of weakness in the U.S. While the GBTA BTI™ is four points higher than 2011 Q1, it has been relatively flat since reaching 117 in 2011 Q3.

GBTA is now predicting the GBTA BTI to reach the pre-recession level of 120 by 2013 Q1. The revision to the forecast points to slow growth in business travel through 2013, with the GBTA BTI gaining one point per quarter over the forecast horizon.

The GBTA BTI provides a way to distill market performance and the outlook for business travel into a single metric that can be tracked over time.

International travel – growth slows in 2012, rebounds in 2013

International outbound travel will continue to drastically outpace domestic travel. GBTA projects growth of 2.9% in 2012 followed by a more significant rise of 7.2% in 2013. GBTA has continued to pull back its projections as the trouble in Europe has continued.

Business travel to the Far East, particularly China, has been a boon for international outbound travel from the U.S. for the last few years. However, falling economic growth rates in China will likely lead to less trade and hence, fewer trips from the U.S. The projected slowdown in China and the economic challenges in Europe will lead to lower levels of international growth in the near term.

GBTA expects total international outbound trip volume to reach 6.8 million trips in 2012, only 0.4% growth over 2011. Stronger growth is expected in 2013, with 7 million trips projected, which is a 3.7% increase, but represents a full percent drop over earlier GBTA projections.

Group travel spend – holding off on growth

In 2012 Q1, spending on transient business travel is up 3.7% versus 2011 Q1. GBTA expects spending growth on transient business travel to finish 2012 at 2.4% before picking up the pace in 2013 when it will rise by 3.6%.

Group business travel has bounced back significantly from its bottom in 2009. However, GBTA expects that much like transient travel, group travel will not pick up significantly until the U.S. economy experiences more robust growth. Spending on group business travel is projected to grow 1.8% in 2012 and 5.1% in 2013.

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When President Obama called on the United States to double its exports by the end of 2014, business and political leaders were strongly supportive. After all, doubling exports should create roughly two million American jobs.

Today exports already support almost 10 million jobs in the United States and have been responsible for nearly half of all U.S. economic growth since the middle of 2009. There’s really no question that growing exports is central to America’s future prosperity. But there is a question about how the U.S. can achieve this goal without the reauthorization of the Export-Import Bank.

Last month Congress delayed the long-term reauthorization of the Bank, a worrying development for companies who manufacture products in America and sell them around the world.  In 2011, the Bank offered $32.7 billion in financing. That financing, in turn, spurred $40.6 billion in U.S. exports and supported nearly 300,000 export-related jobs.

More than 3,600 companies were able to export products because of that financing. With the Export-Import Bank in place, the U.S. is actually on pace to meet President Obama’s ambitious goal of doubling exports by the end of 2014. Without it, America will almost certainly come up short.

There is extraordinary power in the collaboration between innovative, export-savvy companies on one side and the Export-Import Bank on the other, making it imperative that the Export-Import Bank is reauthorized and its lending cap raised for a considerable period of time. This is especially important right now, when statistics show that manufacturing in America is on the march. According to the Labor Department, last year the U.S. added 136,000 jobs in manufacturing, the first time we’ve seen those numbers go up since 1997.

A perfect example of this collaboration can be found in Charlotte, North Carolina. There, Siemens recently opened a plant that manufactures the most advanced, most energy efficient gas turbine and is committed to making Charlotte a major export hub, selling “Made in America” turbines around the world.

The first turbine off the line went straight to Mexico.  The next ten, thanks to a $638 million direct loan from the Export-Import bank, are headed to Saudi Arabia. This is a billion dollar deal and it never would have happened if the Export-Import Bank hadn’t provided this financing for the customer.  These orders are supporting the work of 825 employees currently at this plant and 400 new employees.

The truth is, for all the talk about the decline of American manufacturing, of the widening of its trade deficit, the U.S. now has a unique opportunity to turn the conventional wisdom on its head. The Export-Import Bank has the ability to help sell America’s higher technology products around the world while creating jobs for workers at home. And we know the rest of the world is eager to do business with the United States.

What’s sometimes missed in stories about globalization is the exceptionally high regard the rest of the world has for American products. As a global company, Siemens sees power of the “Made in America” brand and the extent to which America is seen as a trusted business partner. And when you consider that only one percent of American companies export today, most just to a single market, it’s easy to see how much potential is still left untapped, how essential the Export-Import Bank can really be.

America has an incredible opportunity to transform itself into the center of global manufacturing once again, a real chance to narrow its trade deficit substantially, and the ability to spur job creation. The U.S. can achieve these goals and more, but an essential first step is a long-term authorization of the Export-Import Bank.

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