Zfere Holdings (www.zfere.com) on January 18 unveiled its much awaited social commerce platform in conjunction with the Nationwide SOPA Blackout.  Zfere Holdings CEO Steve Vanderbol stated, “We chose to unveil our platform today as an example of the technologies which soon may not be available within the US Market due to these misguided and draconian proposals, should they pass into law.”

Zfere’s social commerce platform features tactile technology which enables a user to simply “touch to find” any product, good or service available at a local level from any picture, movie or IPTV content viewed within the integrated media player or social media console.

The platform also allows seamless interaction with up to sixteen social media networks through a single point interface on any mobile device currently running the Android or Apple mobile operating systems.  As part of its offerings, the company also manages a peer to peer bandwidth sharing network as well as personal data cloud services for its members in addition to a comprehensive business management and marketing suite geared towards small to medium sized businesses.

“From its inception, our social commerce platform was designed to empower people and to encourage them to cut the cord, go mobile, get out in the real world, share their experiences across social media platforms and other communications technologies so they could experience their local and regional worlds more deeply; often to the benefit of their ‘Main Street’ businesses.

We all recognize that these local businesses are the core of jobs creation and need the most support in this economic climate.  It’s rather ironic that at a time when this country needs emerging technological resources the most, is when proposals such as these, which could potentially remove economy building technologies from the US Market are being contemplated.”  Mr. Vanderbol added.

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As the U.S. economy continues to improve this year, Paul Taylor, chief economist of the National Automobile Dealers Association, predicts more than 13.9 million new cars and light trucks will be purchased or leased in 2012.

Taylor, who is forecasting sales of 13.945 million new cars and light trucks for 2012 in the U.S., cites three key factors for the increase:

(1)   Aging vehicles,

(2)   Affordable credit, and

(3)   Aggressive incentives.

A key factor that will drive new-vehicle sales in 2012, says Taylor, is pent-up demand in the marketplace caused by more consumers shopping out of necessity to replace their aging vehicles.

“With the age of cars and trucks on the road today at nearly 11 years, consumers can no longer delay making a purchase of a new or newer vehicle,” he said.

Another factor that is likely to result in higher auto sales this year is the availability of affordable credit from competing lending sources for auto loans.

“Interest rates on new car loans will remain historically low in 2012, due in part to policy decisions by the Federal Reserve Board to keep rates low and the U.S. economy growing,” Taylor added. “As a result, affordable credit will be widely available in 2012 with more automaker finance companies offering low-interest and interest-free loans for up to 60 months.”

Taylor notes that both domestic and international automakers will wage an aggressive battle to capture U.S. market share in 2012 by rebuilding a diverse selection of vehicle inventory at dealerships, ranging from cars and CUVs to truck-based SUVs. A decline in gasoline prices will also result in car buyers considering a wider range of vehicles in different segments, he added.

“Auto sales typically increase with the exposure given to new vehicles during the auto show season in the first quarter and beyond,” Taylor added. “Lower vehicle costs for car buyers through manufacturer incentives and rebates combined with low interest rates will support stronger sales in 2012. And higher prices on used vehicles mean higher trade-in prices when shopping for a new car or truck.”

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