Boca Raton, U.S.A. — LinkedIn, a business to business social media site whose membership now exceeds 175 million with an average of two members joining per second. Ray Knight, Chief Envisioneer Officer of The RaynMakers, is considered a LinkedIn guru and has partnered with TransMedia Group to offer his knowledge to professionals seeking clients and to businesses looking to grow.

“Most individuals and  businesses know what LinkedIn is and have a presence on it, but very few professionals know how to properly utilize the site in order to generate more business. I’m excited about my partnership with a public relations leader like TransMedia Group and look forward to helping businesses make LinkedIn a valuable tool,” said Ray Knight, CEO of The RaynMakers.

Knight has spent eight years working with LinkedIn profile creation and optimization. He helps businesses better position themselves within LinkedIn with completed profiles that rank high in keywords. Knight has achieved page one position for a number of clients including executives and business owners alike including:

• Attorneys
• Catering Companies
• Consultants
• Consumer Goods Executives
• Doctors
• Digital Revenue Executives
• Financial Executives
• Indoor Environmentalists
• Limousine Owners
• Moisture Instruction Experts
• Real Estate Executives
• Spa /Wellness Centers

“We are so pleased to be linked in with Ray Knight as his expertise will help individuals and companies leverage the LinkedIn network. His knowledge will help businesses and our clients maximize their LinkedIn ranking position and search results, which will equal more business,” said Tom Madden CEO and Founder of TransMedia Group.

For more information, visit www.transmediagroup.com/socialmedia.php.

The article Ray Knight Offers Tips on Social Media for Businesses appeared first on The Toonari Post - News, Powered by the People!.

The banking and telecommunication sectors in North Africa have not utilized the power of social media yet, according to Amine Jabali, Managing Partner, Peppers & Rogers Group.

Social networking is becoming more and more relevant in today’s world, especially in the North Africa region. As evidenced by the impact that Social Media has had in fueling the Arab Spring, the companies should embrace this new trend and place increasing focus on Social Media activities. In fact, they need to enter the ‘Social’ era with a structured approach and best practices in their Social Media adoption.

“Telecommunication companies reacted but they have not used the full potential of social media; they have responded only by providing the gadgets, but the telcos are yet to leverage the use of social networking to generate revenues,” Jabali argues. The telecom companies, even the banking sector can leverage through building advocacy or affinity. “As an example, the telecom and banking sectors can create clubs for high school or university students using the power of social media. You can talk to this group of people and know their interest/needs and can bring them forward to be more loyal to you in the early stages of their professional lifecycle,” Jabali suggests.

Jabali notes that customers nowadays are not only intelligent, but also becoming more and more demanding. “It’s not about ‘I’ll take what you give’ anymore. It’s about ‘provide what I need’. It is a challenge for the firm, but we see that companies are adapting to new challenges,” he asserts. “We see more and more customers purchasing smart phones not only because they have cash, but because they know the value of what they are paying for,” he adds.

Many companies have already reaped significant benefits from incorporating Social Media as part of their strategy, by being able to effectively and efficiently build new and reinforce ongoing relationships with existing and potential customers. Marketing can use Social Media to drive brand awareness, deliver relevant information and generate new leads; Customer Support can leverage social channels to respond to enquiries and complaints, as well as solicit customer feedback; whereas Sales can utilize Social Media to support customer acquisition strategies.

“Social Media can also be instrumental in managing and protecting corporate reputation,” Jabali notes. Unhappy customers can reach out to thousands of online users through Facebook, Tweets and other Social Media channels and the adverse effect to company’s reputation through such outbursts can be staggering if the appropriate remediating actions are not taken.

Companies need to have a comprehensive Social Media presence to provide the customers with an ‘always on’ channel that is able to meet their sales and service needs. “Pioneers in Social Media in North Africa will find that investing in this new channel will create not only brand awareness and social engagement with their targeted segments, but also to generate consistent uplift of revenue year after year,” concludes Jabali.

Image Courtesy of  Studentersamfunnet i Bergen

The article North Africa: Power of Social Media Not Utilized appeared first on The Toonari Post - News, Powered by the People!.