In a new series of reports from Mintel, examining consumer behavior in China, Mintel finds that while consumers in China are ready to switch to healthier alternatives of carbonated soft drinks, brands have yet to offer the product options to fulfill this demand.

This is despite seven out of ten consumers (72%) trying to avoid drinks with artificial ingredients and 75% wanting to buy drinks with natural ingredients, highlighting an unmet need which could be satisfied by manufacturers.

Indeed in 2011, 1.8% of new launches of carbonated soft drinks carried a no additives or preservatives claim – only up slightly from the 1.5% launched in 2006. This is in stark contrast to the UK and US markets where manufacturers have embraced consumer demand and followed swiftly with NPD. Indeed, in the US, some 16% of new carbonated drink launches carried a no additives or preservatives claim (up from 12.5% in 2006) – and in the UK a massive 37% of new carbonated drink launches carried this claim—up from 14% in 2006.

Despite this, Chinese consumers are increasingly becoming health conscious. Half (50%) of consumers consider carbonated soft drinks as just a treat, with a high proportion of carbonated soft drinks consumers (67%) expressing the desire to purchase diet or low-calorie drinks. The current lack of launches with natural or diet or low-calorie claims provides the opportunity for natural carbonated soft drinks to fill in the gap in the market.

Tan Heng Hong, Research Manager at Mintel, said:

“With obesity on the rise in China, consumers are increasingly trying to adopt a healthier lifestyle such as minimizing the intake of artificial ingredients and exercising more. Companies have tapped the health trend with diet carbonated soft drinks, but increasingly, the trend has shifted towards natural products globally and this has opened new opportunities for companies to meet the demand for all-natural products.”

“The prospect for newcomers or existing smaller players to succeed in the marketplace can be quite a challenge. Despite the tough market environment, Chinese consumers have proved to be adventurous in taste and packaging and this provides two key areas of future growth.

The current lack of launches with natural or diet/low-calorie claims provide the case for natural carbonated soft drinks to fill in the gap in the market. Increasing the appeal of carbonated soft drinks in different occasions through smaller pack sizes, food matching and beverage mixing has the potential to drive volume growth going forward,” Tan Heng Hong continues.

Overall, China’s carbonated soft drink market has seen low double digit growth (up 10.2% from 2006-10), which is significantly faster than other global markets such as the US and UK (-1.5% and -1% respectively). While as many as 96% of Chinese consumers drink carbonated soft drinks, frequency of consumption remains lower than other drinks such as mineral water and other beverages which are seen to have less sugar than carbonated soft drinks.

However, on a per capita basis, the consumption of carbonated soft drinks in China is still low at an estimated 10.34 liters per person in 2011 compared to an estimated 168 liters per person in the US and 57 liters per person in the UK, indicating the potential for growth in the marketplace.

Future opportunities lie with the significant potential for increasing sales of single-serve packaging. Indeed, the ‘on-the-go’ consumption occasion is increasingly important due to the rapid growth of urban convenience stores. Smaller packages can also increase appeal amongst the growing office snacking culture. Today, most consumers in China (75%) drink carbonated soft drinks during mid-afternoon, and nearly half (52%) of consumers drink carbonated soft drinks at work.

“Besides flavor innovation and natural carbonated soft drinks, the potential of single-serve package has not been fully exploited. Due to their small size, mini packs, if marketed creatively, can be a useful tool to drive sales,” concludes Tan Heng Hong.

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Like most cities, Belfast has had its fair share of troubling statistics and unfortunate public embarrassments when it comes to substance abuse among young adults. Just last week, major universities in the city had circulated emails to their entire student bodies in the run-up to St. Patrick’s Day, with the Student Union President at Queen’s University Belfast writing:

If you happen to be in the University area over the weekend please remember your responsibilities as a member of the South Belfast Community and be aware that as a student of Queen’s you fall under the auspices of the University’s Conduct Regulations.

This type of advisory email followed several years of well-publicised displays of disorderly conduct among a select group of young adults in student housing areas of the city. Years past have seen excessive and unmoderated drinking lead to physical altercations, verbal abuse, graffiti and property damage, police involvement, and consequently the expulsion of several students from their respective university institutions.

As a result, this year students at Queen’s were given a 4-day weekend over St. Patrick’s Day, in the hope that a longer break would encourage some to travel outside the city or to return home, away from the influence of those who were most likely to cause public disturbances. This measure seems to have been relatively effective, with The Irish Times reporting:

A substantial police presence, together with a zero-tolerance approach to on-street drinking, appeared to keep the situation under control.

On Friday, eight people were arrested in the area for a range of anti-social behaviour. But by 9.30pm yesterday, the streets of the Holyland, although littered with broken glass, were quiet and virtually empty, with just a few house parties going on behind closed doors.

Unfortunately, 2012 has already seen alcohol-related tragedy among the youth community. In February, 20-year old Joby Murphy accidentally fell into the River Lagan due to poor safety measures at the Lagan Weir bridge.

Murphy had attended a Snow Patrol concert that same night, and then drank £1 vodka shots prior to his fall, leading to his father getting involved with a campaign to ban certain drinks promotions around the city, namely ones that offer ‘All You Can Drink’ deals at significantly reduced prices. Such deals are common in Belfast bars and clubs frequented by students, and it is thought that banning them would go some way to discouraging young adults from binge drinking.

However, some have criticised such a proposition for being an ineffective way to teach young adults about the dangers of alcohol. The general mentality is, if someone wants to find alcohol at a cheap price then they will not have to look very far to find some.

Facebook even offers ‘Dial A Drink’ services, where businesses will deliver alcohol straight to your doorstep without ensuring that no minors in the house will be drinking, so it is clear that Belfast, like so many other UK cities, has not yet figured out how to measurably regulate alcohol consumption among younger people.

Murphy’s father is still pushing ahead with hopes of making the Lagan Weir bridge more secure and better equipped to deal with accidental falls, but at the moment he seems to be one active voice facing a larger community deaf to the seriousness of this drinking subculture.

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The death of two 18-year-old boys, while partying at the end of August, was reported by the National Police in Getafe, Madrid. Another boy was hospitalized. After the investigation, police concluded that the boys died due to an overdose of a new drug composed of alcohol, speed, and a plant called Datura Stramonium.

The consumption took place in a remote and derelict old monastery where an underground rave party was taking place. Some thought that a 23 year-old male, nicknamed Cabe, must have been involved in the partiers’ deaths. According to party-goers, Cabe had offered free samples of his homemade drug to people.

As Cabe reported to the police “We [Cabe and his girlfriend] handled it for free to lure people to try it and open new markets.” Both Cabe and his girlfriend were arrested and charged of offense against public health and negligent homicide. Three days after Cabe’s public statement and arrest, an unrelated group of adolescent, intrigued by the media coverage of the incident, decided to experiment with the same toxic plant just for fun.

But the euphoria caused bizarre behavior of the boys.  Witnesses reported that one of the guys, at night in the middle of a crowded street, started to suffer hallucinations, was incapable to focus his vision, and was moving his arms as if he was trying to catch something in the air. He was unable to answer questions and only murmured indecipherable words.

A girl observing the scene decided to call the emergency service with her cell phone. Unfortunately the operator on duty did not believe her claims. It took the girl several calls to get an ambulance to come to the scene. Upon arriving, the ambulance was unequipped to care for the drugged up boy and drove him straight to the hospital – the boy was in a deep coma.

Datura Stramonium is an ancient plant with very toxic seeds and leaves that contains atropine, a drug with a wide variety of effects. Among others it can be listed as: delirium, hyperthermia, tachycardia or photophobia. There is not a maximum dose per person because it depends on the physical characteristics of the consumer so any quantity can be lethal.

The plant is also known as devil´s weed, devil´s trumpet, moonflower or Jamestown weed. Many are questioning whether the media should raise alarm concerning this drug. Last time there was a similar reported case in Spain, was during 2004 in Valencia; a Danish man was offering a beverage made from Stramonium to whoever wanted it and five people consumed the dangerous substance.

A week later, four more were intoxicated during a Gay Pride Parade due to the same media luring effect.

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An actor smoking a cigarette in a movie may soon be considered as racey as explicit sex scenes. A number of health organizations argue that smoking on camera should make a film “R” rated. Drug use, obscene language and nudity are the common characteristics moviegoers expect of an “R” rated film. In the future, film watchers may need to add “lighting up” to that list.

Research conducted by Department of Primary Care and Public Health at The Imperial College in London, found that approximately one in five teenagers worldwide, ages 13 to 15, is a regular smoker, with nearly 100,000 children taking up the habit every day. The study concluded that “exposure to smoking in movies is a potent stimulus for youth smoking.”

<pAn article published by the Public Library of Science stated similar findings. It pointed to the connection between tobacco imagery in films and the likelihood of youth to experiment with smoking. “Essentially eliminating smoking and other tobacco imagery from youth-rated films would substantially reduce the total exposure of onscreen smoking images delivered to youth,” explained the article.

The World Health Organization and U.S. Centers for Disease Control and Prevention, among others, suggest that all future films that include scenes with smoking be given the adult content rating.

The movie industry is aware of health organizations’ concerns with smoking on screen. According to the CDC, Hollywood is less likely to show actors lighting up on in movie scenes than they were five years ago. However, health groups are still determined to view the smoking scenes that are still being included in films with a more critical eye.

Not all researches are on board with the notion of rating smoking in films more harshly. In an article, also published by the Public Library of Science, a study at the University of Sydney argued against the idea of giving smoking an adult rating in films. The article pointed out that youth are likely being exposed to smoking, to a greater degree, outside the context of the movie theatre. The researchers also expressed an overall concern with the notion of regulating cultural expression.

While no new standard has been passed, anti-smoking advocates continue to push for a more serious rating of movies that choose to include the addictive habit.

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The Medical Journal of Australia has published an article revealing anxiety and depressive disorders are the leading cause of disability in young Australians.

The researchers analysed data from 170 different diseases and injuries for the article.

Anxiety and depression was found to be the highest cause of disability, with 17 percent among 20-24 year old males and 27 percent in 20-24 year old females.

“Our study, using one of the largest most comprehensive data sets available on the health of Australians, provides compelling evidence of the scale of disability caused by mental disorders in young people,” said Ms Rebecca Mathews, lead research and senior research assistant with the University of Queensland Centre for Clinical Research.

“ADHD and Autism together cause as much disability as anxiety and depression in young men, but are less common in young women who are more affected by eating disorders such as anorexia nervosa and bulimia nervosa.”

Professor Louisa Degenhardt said the study’s findings confirmed that the change into puberty can often be difficult for young people.

“We know the major contributors to disability in young Australians are a mixture of mental disorders and some particular physical disorders such as asthma and migraine,” said Ms Degenhardt.

The government has launched a new line of inquiry into mental barriers to employment, which covers a variety of mental health issues.

The move has been widely supported by charitable organisations that work with people suffering from mental illnesses.

Professor Degenhardt said that this report looking at young people in particular should help focus the attention towards helping cover the transition from using child health care services to adult health care services.

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